5 ways you’re sabotaging your job search

Posted by Amanda Augustine

January 30, 2013 @ 02:00 AM

If you’re not getting results, reevaluate your job-search strategy and make changes.

Skippy_Clock_TimeEvery February 2nd, the town of Punxsutawney, Pennsylvania celebrates the holiday with early-morning festivities to watch their beloved groundhog, Punxsutawney Phil, emerge from his burrow. Legend has it that if Phil sees his shadow, he has predicted six more weeks of winter. However, the phrase “Groundhog Day” has come to mean much more. For many, it’s a time of self-reflection.

For instance, take the movie Groundhog Day. Bill Murray plays an arrogant TV reporter who is forced to cover the annual Groundhog Day event in Punxsutawny, only to find himself trapped in a time loop, repeating the same day over and over again. It’s not until Murray’s character starts evaluating his life and reexamining his priorities that he can finally move forward to a new day.

How many of you have felt like Bill Murray’s character? You wake up, search for jobs and apply, reach out to recruiters and hear nothing. Then you wake up and do the same thing all over again with the same results. I hear this from job seekers all the time. “I’m doing everything I’m supposed to and getting nowhere – what should I do?” 

Below are five questions to ask yourself the next time your job search stalls.

Topics: Ask Amanda, Networking, Job Search, Personal Branding, Job Application & Follow Up, Resume & Cover Letters

Are your looks hurting or helping your job search?

Posted by Amanda Augustine

January 17, 2013 @ 02:00 AM

Will my photo give me an advantage in the job search or hurt my chances of landing the right job?

Miss_America_2013

I admit, I don’t know much about beauty pageants. I’ve seen the movie Miss Congeniality and I’ve been forced to watch an episode of Here Comes Honey Boo Boo, but I don’t know if I’ve ever sat down and watched the Miss America competition in its entirety on television. However, I was pleased to hear that fellow New Yorker Mallory Hytes Hagan took the crown last Sunday.

As I watched the news coverage the next morning and saw the winner and runners up taking the stage, it got me thinking about beauty – or more specifically, one’s appearance – and how that plays a role in the job search and our careers.

While it’s not fair, experts agree that a person’s appearance can affect the outcome of one’s job search and potential for advancement in the workplace. Your personal grooming, professional wardrobe – even your haircut – play a role in your personal brand.

Topics: Ask Amanda, Personal Branding, Resume & Cover Letters

Get back to social media basics

Posted by Amanda Augustine

December 26, 2012 @ 02:00 AM

Incorporate social media into your job-search strategy to find the right job, faster. Week 5 of New Year, New You.

Social_Media_OnlineI want to thank all of you who’ve tuned in each week as we’ve counted down to a New Year, New You. Hopefully these assignments have helped you refresh your job-search strategy with the digital recruiter in mind. 

In the past four weeks we’ve worked to update your image, craft a professional resume, manage your search on the go, and overhaul your online brand. This fifth and final assignment is designed to help you take your job search to the next level. This week, we’re getting back to social media basics.

Topics: Ask Amanda, Networking, Job Search, Personal Branding

Damage control for your holiday mishap

Posted by Amanda Augustine

December 21, 2012 @ 02:00 AM

How to repair your reputation after a holiday party blunder. 

Party Mishap

Alright, so you didn’t read my last article – you had a few too many vodka and tonics and things got a little out of hand at your company’s holiday party.

Whether you mouthed off to your manager, got caught up in an inappropriate conversation, or became a little too friendly with one of your coworkers, it’s important to address the situation as soon as possible and do a little damage control. While 1-800-Flowers can help you put together an “I’m sorry I threw up on you at the holiday party” flower arrangement, it’s going to take more than that to reverse the damage done to your reputation. 

Take the following steps to start repairing your personal brand when you wake up the next morning with a little dread and a killer
headache.

Topics: Ask Amanda, Personal Branding, Professional Development

Overhaul your online brand

Posted by Amanda Augustine

December 19, 2012 @ 02:00 AM

Google yourself regularly and edit your online presence to support your job-search efforts.

Skippy_Computer_Screen_Face

Whether you know it or not, every one of you has an online brand. A Jobvite social recruiting survey found that 85 percent of HR professionals and recruiters said that a positive online presence has influenced a hiring decision. On the flip side, 70 percent have turned down a candidate based on something they found about them online. If you’re not managing your online brand, you could unknowingly hurt your chances of landing that dream job. Take these five steps to overhaul your online brand.

Topics: Ask Amanda, Personal Branding, Professional Development

4 ways to protect your personal brand from holiday mishaps

Posted by Amanda Augustine

December 18, 2012 @ 02:00 AM

Plan ahead to save face during corporate events.

Holiday Parties

There are tons of articles out there warning you to be on your best behavior during holiday events, but still, many find themselves the butt of their colleagues’ jokes the next day. I don’t know what it is about holiday parties, but many think it gives them a license to abandon all the rules and let loose, regardless of the consequences.

I’ve seen my share of poor holiday performances over the years and have learned a lesson or two along the way. The bottom line: there’s never a good reason to behave badly at a corporate event – during the holidays or otherwise. Not only are you damaging your personal brand, but you could be sabotaging your potential advancement at the organization.

Even if you are counting down the days till bonuses are delivered so you can quit, don’t burn any bridges that could lead to recommendations, references, or even job leads later in your career. No one wants to stick their neck out for the guy who ends up in a sit-down with HR the morning after a holiday party. Here are four tips to help you avoid mishaps at the company party:

Topics: Ask Amanda, Networking, Personal Branding, Professional Development

Mobilize your professional resume

Posted by Amanda Augustine

December 05, 2012 @ 02:00 AM

Invest in a professional resume that will make it past any gatekeeper and outsmart applicant tracking software. Week 2 of New Year, New You.

Resume Dude

Alright folks, one week down, four more to go till the end of the year! I hope you got a chance to take advantage of all those Black Friday and Cyber Monday sales to upgrade your look. This week I want you to focus on one of the core marketing materials you’ll use during the job search – your resume. 

When was the last time you printed out a job application and mailed it to an employer? While it’s not unheard of, it’s certainly not the norm these days. And chances are, you surf the web rather than open a newspaper when you want to find job listings. 

Since job boards emerged in the late 90s, the way we search for and apply to jobs has radically changed. With just a few key strokes you have access to thousands of job posts from all over the world. Unfortunately, this also means you’re competing within a much larger, less-qualified pool of candidates. Your resume needs to not only speak to the recruiter and hiring manager; it must first make it past an electronic gatekeeper known as an applicant tracking system (ATS).

Below are five tips to help you craft a professional resume that will make it through the gatekeepers – human and otherwise – and impress the hiring manager.

Topics: Ask Amanda, Personal Branding, Resume & Cover Letters

Look the part for your job search

Posted by Amanda Augustine

November 28, 2012 @ 02:00 AM

Invest in your image on and offline with a budget-conscious haircut, updated clothes, makeup, and a professional head shot for your online profiles. Week 1 of New Year, New You

Confident_Skippy_FaceLeftSince we’re only on week one of this countdown to the New Year, New You, I want to start with something fun. This week I want you to go shopping for your personal brand.

That’s right, you heard me - shopping. Sure, you can tell your significant other that Amanda made you do it. And for those of you with tight budgets, I’ll show you ways to invest in your brand without breaking the bank.

In all seriousness, to be successful in the job search you have to look and feel your best. Isn’t it easier to put yourself out there to network and interview when you’re feeling good about how you look?

Topics: Ask Amanda, Job Search, Personal Branding

How to pitch your value: Dissecting the elevator pitch

Posted by Amanda Augustine

November 14, 2012 @ 02:00 AM

Develop a strong elevator pitch that highlights your key skill sets, passions, and job goals.

Interview_Skippy

Q: How do you implement the correct pitch with the right words that describe me and my skills?  - Gregory R. 

A: When you think about it, an elevator pitch is just one of the many methods you’ll use to communicate your personal brand to a potential employer.

As a job seeker, you instantly become a sales and marketing professional. You are now in the business of marketing your skills and expertise to people connected to your target job. Your messaging needs to be consistent across all of your branding channels, your resumecover letter, and online profiles; what you say when networking; and how you respond to questions in an interview

By taking the time to go through this exercise and craft your pitch, you will be better prepared to communicate your value through every phase of the job search.

Topics: Ask Amanda, Interviewing, Networking, Personal Branding

In the job search & over 50: Part II of III

Posted by Amanda Augustine

October 04, 2012 @ 08:30 AM

The second article in a three-part series on conducting a job search later in life.

20130619_AskAmanda_Job_Application_Checklist_v2After you’ve determined the right job goals for your search and developed a resume to support them, it’s time to begin your job-search campaign. Below are tips on how to advertise your brand on and offline, as well as pursue opportunities through multiple channels.

PERSONAL BRANDING

In Jobvite's 2012 Social Recruiting Survey of 800+ HR professionals and recruiters in the US, it was found that 92 percent of employers and recruiters use social media sites such as Facebook, Twitter and LinkedIn for recruiting. The survey reported that 73 percent of companies found a new hire through social media (the largest percentage – 89 percent – came through LinkedIn). This means the job seeker never even submitted an application – the employer or recruiter found them because of their online presence. In addition, 86 percent of recruiters admitted to reviewing candidates’ social network profiles – whether or not the candidates gave them that information.

Bottom line? If you’re not utilizing these channels to brand yourself and pursue opportunities, you’re missing out on a number of job leads that may not be published anywhere else. Building a strong online brand that supports your job goals, aligns with your resume and highlights your accomplishments and areas of expertise is imperative in today’s job market.

Topics: Ask Amanda, Networking, Personal Branding, Working with Recruiters, Job Application & Follow Up