How to run an effective personal branding campaign.
This coming Saturday is a lesser-known holiday in the United States: Flag Day. The holiday commemorates the adoption of the American flag to represent our nation. Like me, many of you probably haven’t thought about our “Flag Birthday” since elementary school.
But as a professional (and personal branding specialist), it’s interesting to revisit the holiday and its meaning.
When you think about it, the American flag – or any national flag, for that matter – serves a symbol. It’s one of the many components that make up a country’s identity. As professionals, we also use many symbols to express our professional identity, better known as our personal brand. The most successful professionals carefully manage their brand across many different channels throughout their careers.
Whether you’re new to the workforce or a seasoned professional, take time to monitor and manage your personal brand to increase your career success. Here’s a check list to help you accomplish just that.