Your personal branding checklist

Posted by Amanda Augustine

June 11, 2014 @ 05:35 AM

How to run an effective personal branding campaign.

This coming Saturday is a lesser-known holiday in the United States: Flag Day. The holiday commemorates the adoption of the American flag to represent our nation. Like me, many of you probably haven’t thought about our “Flag Birthday” since elementary school. 

Personal_Brand_FlagBut as a professional (and personal branding specialist), it’s interesting to revisit the holiday and its meaning.

When you think about it, the American flag – or any national flag, for that matter – serves a symbol. It’s one of the many components that make up a country’s identity. As professionals, we also use many symbols to express our professional identity, better known as our personal brand. The most successful professionals carefully manage their brand across many different channels throughout their careers.

Whether you’re new to the workforce or a seasoned professional, take time to monitor and manage your personal brand to increase your career success. Here’s a check list to help you accomplish just that.

Topics: Ask Amanda, Personal Branding

Seeking VP, Anything

Posted by Marc Cenedella

April 21, 2014 @ 08:00 AM

In the job search, you must be precise and concrete about your value and career goals, and shape an elevator pitch that reflects them. 

"Oh, I'm looking for anything," you might tell well-meaning friends who ask.

It's a problem.

Because in today's economy, no employer is looking for a "VP, Anything", or a “Director of Whatever Needs to Be Done."  They're looking for an experienced professional who can solve specific problems.

When you're thinking about moving jobs, you need to have a brief, pithy assertion of who you are and what you're qualified to do.  It's important that you be able to explain to an old colleague, or a new connection, in 30 seconds or less, what it is that you're looking for.

Topics: Job Search, Personal Branding, Marc's Newsletter

How to tap into the hidden job market

Posted by Amanda Augustine

March 04, 2014 @ 09:55 PM

You could be missing out on 50 percent of recruiters’ job opportunities.

Skippy_Big_Magnifying_GlassIf you’ve heard me talk about harnessing the ‘power of three,’ then you already know how important is it to use multiple methods when searching for job leads. Not only will this strategy help you find more opportunities, but you’ll also uncover the “hidden” opportunities that aren’t published online. In fact, TheLadders found that recruiters only post half of their jobs. The rest of their positions are filled through searches.

Translation? If your online career profiles aren’t complete, you’re missing opportunities. Here are four quick ways to make sure you’re tapping into the hidden job market on TheLadders.

Topics: Ask Amanda, Job Search, Personal Branding

Social media boot camp: Job search edition

Posted by Amanda Augustine

January 20, 2014 @ 10:30 AM

Leverage social media to advance your career and kick your job search up a notch.

Social_Media_Skippy_SmartphoneJobvite’s most recent social recruiting survey found that 94 percent of recruiters use or plan to use social media in their recruitment efforts and 93 percent will look at a candidate’s social media presence.

Translation: All professionals should incorporate social media into their job-search and career advancement strategy. Here are a few of my favorite articles that explain how to effectively use the most popular social networks to both protect and promote your online brand.

Get back to social media basics

If you still think a tweet only comes from a bird, then this article is a must-read. Click on the following link to get a basic understanding of the ‘Big Four’ social networks: Twitter, Pinterest, Facebook and LinkedIn.

Topics: Ask Amanda, Job Search, Personal Branding, Professional Development

Quit your job with class

Posted by Amanda Augustine

January 14, 2014 @ 10:00 AM

Use these tips to resign from your position without tarnishing your brand.

iQuit_first_screenDo you dream of quitting your job? While it can be tempting to craft a witty resignation text with an app like TheLadders’ new iPhone app, Quit Your Job, you don’t want to damage relationships that could lead to recommendations, references, or even job leads later in your career.

With this in mind, I’ve compiled three tips to help you submit your two weeks’ notice while preserving your personal brand at the company.

1. Don’t burn bridges.

Whether your experience at the company has been a dream or a personal nightmare, don’t burn bridges. It’s a small world, and you never know when your paths may cross with this organization and its employees again. During your final days in the office, act the part of the model employee. If you’ve given your notice, do what you can to ease the transition for those you’re leaving behind. This may include writing out processes you’ve developed or creating guidelines for your colleagues who will be covering your responsibilities until a replacement can be hired.

Topics: Ask Amanda, Job Search, Personal Branding

3 things you must do now to land a job in 2014

Posted by TheLadders Contributor

January 09, 2014 @ 11:57 AM

Jump-start your New Year’s career resolution with these three steps.

Skippy_NewYear_SignThe New Year is traditionally a time to reflect on last year’s accomplishments and personal growth. But more importantly, it is a great time to make plans and goals to enhance your life in the future.  If your goal includes moving up in your career, here are three of the first steps you need to take to get noticed by potential employers and help you get a fresh professional start in 2014.

Topics: Job Search, Personal Branding

Safeguarding your personal brand for the job search

Posted by Amanda Augustine

October 24, 2013 @ 02:01 PM

Learn how to protect the privacy of your personal, social accounts.

TheLadders_Online_Brand_ProtectionJust when you thought your online brand was safe!

Facebook recently announced it removed a privacy feature allowing users to control whether their name populated in search results. While Facebook says the change will only affect a small percentage of its 1 billion global users, it could mean new risks for the personal brands of millions. In the wake of this change, reflect on the state of your social accounts and safeguard your professional brand.

Topics: Ask Amanda, Personal Branding

Strengthen your search with social media

Posted by Amanda Augustine

June 11, 2013 @ 09:27 PM

Take a page from your kids' playbook and leverage social media for your job search. 

TheLadders Social Media Advice for Professionals

Father's Day is just around the corner. It’s a time to honor the father figures in your life and thank them for their support and guidance over the years. It’s also a popular time to share fatherly advice and life lessons.

There’s much you can learn from your parents; however, don’t overlook the lessons your children can provide, especially when it comes to the job search. In today’s digital society, if you’re not incorporating social media into your job-search strategy, you could unknowingly hurt your chances of landing that dream job.

Topics: Ask Amanda, Job Search, Personal Branding

Social media dos & don’ts for the recent grad

Posted by Amanda Augustine

June 11, 2013 @ 07:15 AM

Don't let your social media habits derail your job search.

TheLadders Social Media Advice for Recent Grads

In last week’s article I offered tips to improve your resume. This week the focus is on cleaning up your online presence and building the right professional brand.  When I coach seasoned professionals, I often have to encourage them to explore the world of social media and build a professional online presence. However, if you’re a recent college graduate, it’s pretty safe to assume you’ve had a social media presence since you entered high school, if not earlier.

This works in your favor because you’re already familiar with social media and should feel comfortable incorporating it into your job-search strategy. However, this comfort also comes at a price. Chances are you’ve built up a long, online history that’s publicly visible and not necessarily appropriate for the professional world.

Topics: Ask Amanda, Personal Branding, New to the Workforce

Video chat recap: Spring clean your job search

Posted by Amanda Augustine

March 22, 2013 @ 03:10 PM

A follow-up on some of the most popular questions asked during Thursday's spreecast on cleaning up your job search.

Thanks to everyone who tuned in to yesterday’s spreecast on Spring Cleaning Your Job Search. Click on the following link to view this Spreecast and check out the hashtag #AmandaLIVE on Twitter for additional tips.

Before I dig into some of the topics we discussed yesterday, I’d like to share a few stats on a job seeker’s online presence.  According to a Jobvite social recruiting survey: 

    • 86% of recruiters admit to reviewing candidates’ social network profiles, whether or not the candidate provided that information

    • 70% turned down a candidate based on something they saw on their social media profiles

    • 85% said a positive social media presence has influenced the hiring decision

Topics: Ask Amanda, Personal Branding