Gurjot New York's CEO and Creative Director talks to TheLadders about her line of luxury women’s business wear and her passion to see women excel in the workplace.
What prompted you to start Gurjot New York?
Our mission is to advance women in the workplace by dressing them impeccably. Back in 2009 when I was thinking about starting a business, the idea of creating the power suit for women really stuck with me. I’d had a great career in management consulting and always struggled with finding the right suit fit and look. Also, I had sewn my whole life, so I felt it would be amazing to raise my personal interest in sewing to a professional level and really have an impact on the lives of women professionals. I went to FIT for a year to learn the industry and make contacts, and in July of 2010 I launched my Custom Collection, followed by a ready-to-wear collection.
One of your goals is to help professional women succeed and excel in the workplace. How does clothing play a role in this success?
Clothing plays two roles in the corporate world: It affects how people think of you, and it impacts how you feel about yourself. We try to have maximum impact on both fronts for our clients. In terms of impressions, we want others to look at our clients and think, "wow, she has it together." For our client, we know when her clothes are made from luxurious materials and fit her perfectly, she is going to feel like a million bucks. And when you feel that way, you can accomplish anything.