One resume to rule them all

Posted by Marc Cenedella

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March 10, 2014 @ 08:00 AM

If I ripped off the top third of your resume and handed it to a complete stranger...

...would they be able to tell me what you wanted to do with the rest of your life?

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If the answer is no, then you should consider updating your resume strategy.

You see, the top 1/3 of your resume should be a professional summary that expresses quickly and succinctly what you're looking to do next by showcasing the abilities that will get you there.

HR professionals, hiring managers, executive recruiters: they're all pressed for time these days and they can't try to guess what you're looking for.

A "professional summary" at the top of your resume lists the relevant accomplishments, qualifications and proficiencies for the job you would like to get, and is an important part of helping people understand you and what role they should consider hiring you for.

The biggest temptation is to list all your past accomplishments. Avoid it.

Nobody wants to read your "ingredients" label -- the comprehensive listing of everything and anything that you contain.

Would you market Coke Zero by putting Phosphoric Acid, Potassium Benzoate and Potassium Citrate in the same size font on the label as "great Coke taste, zero calories"? No, because you'd want to emphasize the most important things, rather than distract people with irrelevant information.

So don't make it tough on your audience. Use the top-third of your resume to list the skills, capabilities and talents relevant to your next job.

You also need to stick to just one resume. This has been the best advice for a long time, but it's even more so in our digitally-connected social media world.

I know all the arguments for multiple resumes. You want to tailor each to the position. You want to target a particular firm. You want to emphasize "this" here and "that" there.

My experience over the last decade suggests:

  • They're not paying that much attention. As our own research has shown, small changes in word emphasis are lost on the typical resume reviewer. They spend 6 seconds doing a first review of your resume. Get the big picture right, and good things follow. Waste time wordsmithing and you'll frustrate yourself.
  • You're not that good of a writer. Perhaps a great writer could communicate these subtle nuances, if she had enough experience with the audience, the material, and the intended effect. That great writer is probably not you. Focus your efforts on where you can make the most impact.
  • Even if you are a good writer, you're too close to yourself, and too far from understanding the market for professionals like you, to craft the right message. Your target audience has reviewed dozens of resumes for this very position. As a result, your audience has a much more nuanced and subtle feel for what the market looks like and which experiences and backgrounds are big advantages. It's simply unlikely that even a great writer will guess correctly what each particular reviewer wants to see most. You are far better off getting a single resume "mostly right"and investing the rest of your job-search time elsewhere.

And finally, your online presence needs to back up your paper resume and be consistent with your offline job goals.

You've got social network profiles, results about you that show up in Google searches, and a social media presence that looks the same to your audience regardless of which resume you give them. It is important that your online and offline presences provide one consistent story.

If the two look dissimilar, or, even worse, conflict in small or important ways, you set yourself apart as an unserious, or potentially untruthful, candidate. Nothing will get you not hired faster than untruths.

It is highly unlikely that you're a skillful enough writer and editor to make one social presence support two or more competing resumes. So you need to have one resume.

One presence, one theme, one summary, one coherent career goal...

One resume to rule them all.

Have a great week!

Marc_Cenedella_TheLadders_Founder__Exec_Chairman_LOW-RES1Marc Cenedella is the Chairman of TheLadders, the premier online job-matching service for career-driven professionals, which has transformed the way job candidates and employers connect online. Follow Marc on Twitter here @cenedella.

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