Back in June, with the company’s 10-year anniversary on the horizon, CEO and Co-founder Alex Douzet and I reflected on how far we’ve come. Marc Cenedella started the company as a small, weekly email personally sent to a few subscribers. Ten years and many-million lines of code later, we’re distributing job matches and the most relevant job information to more than 6 million job seekers online, via email, on our mobile-optimized website and through our mobile iOS app.
This conversation led us to a realization: we just released our native iOS app and saw that many of our employees did not have iPhones to use it. We, as a mobile-first job-matching and information service, need to be immersed in the technology that we’re expected to create, update, sell, promote, and troubleshoot with job seekers. It’s not just the product team who needs to understand the mobile platform and its unique nuances – it’s all of us. Our customer support team needs to translate the benefits and troubleshoot with our customer base; the PR team needs to communicate the app’s differentiation to the media; the B2B sales team needs to understand and communicate how the app improves the employer experience.