Pitching for All Womenkind

Posted by wbeard

June 02, 2012 @ 12:08 PM



When I learned that the two agencies on the June 3rd episode of AMC’s The Pitch were both located in Manhattan and were vying for a women’s fashion retailer, I knew that this was a unique opportunity that we just had to capture. We headed to Times Square to the offices of Womenkind, a marketing and communications company, which was “built by women to engage women the way women really want to be engaged.”

Topics: In the News, TheLadders Dev

Finding the Perfect Fit, With DIGO

Posted by wbeard

June 02, 2012 @ 12:01 PM



Right from the start, it was clear to me that these guys were experts.

On AMC’s new show, The Pitch, two ad agencies go head-to-head for a piece of new business. The ability to win new business can make or break an agency. Pitching a client is a fast-paced, exciting, and often highly stressful experience that only the best pros excel at.

One of the agencies in this weekend’s episode of The Pitch is DIGO, an integrated full service brand and business growth agency. I had the opportunity to head over to their offices in Manhattan and talk with DIGO’s Founder and CEO, Mark DiMassimo, and President Lee Goldstein.

We talked about the pitch process. The job search. And the importance of finding the right fit. Right off the bat, it was clear these guys knew what they were talking about.

Topics: In the News

Tips for women re-entering the workforce

Posted by Amanda Augustine

June 01, 2012 @ 11:42 AM

Women@Work's employer mentors offer three tips for parents reentering the job market.

Topics: In the News, Job Search

Starter Steps for Long Term Behavior Change

Posted by wbeard

May 25, 2012 @ 11:57 AM

Last week I attended Mobile Health 2012, with a focus on “Baby Steps for Big Results.” The idea being there’s power in "baby steps" done quickly, for long term behavior change. Hosted by Stanford U’s Persuasive Technology Lab, this year’s keynote speaker was Weight Watchers CEO and ManMeetScale blogger David Kirchhoff.

David took the opportunity to speak of his personal struggles with weight loss and the dreaded word “maintenance.” He shared one of his own baby steps for keeping the weight off when confronted with temptation…he tweets. For example, @dkirchhoff “On a flight back from St. Louis. Just turned down another warm cookie. It's the little victories...” There’s something about publicly declaring your weakness and celebrating your win.

Topics: Life @TheLadders, In the News

Helping Professional Women Define Career Strategies

Posted by wbeard

May 23, 2012 @ 04:25 PM

Recently, when I was asked to speak at Women’s Career Strategy Conference, I was very excited for the opportunity. After all, I've worked at TheLadders for eight years, and I've spent the last two primarily on our Signature program, which helps job seekers land a job in six months.

The Women’s Career Strategy Conference, presented by career-intelligence.com, was designed for professional women considering a career change, a new job hunt, or simply looking to advance within their current organizations. Approximately 75 top-notch career thought-leaders and candidates gathered in Stamford, CT yesterday to discuss everything and anything related to career development, from managing your professional image to using social media for career success.

Topics: In the News

Hacking at Air Pollution Through Data Visualization

Posted by wbeard

May 09, 2012 @ 12:43 PM

The weekend before last, I had the pleasure of participating in the inaugural EMC Data Science Global Hackathon. The event, orchestrated by kaggle as part of Big Data Week, involved teams around the world competing to build better, more accurate predictive models of metropolitan air pollution. Air pollution threatens millions of people around the globe suffering from asthma and other respiratory diseases each day, and predictive models like these can provide an early warning system to alert the public regarding dangerous levels of pollutants on an hourly basis.

There was a global competition, in which teams from London, New York, Boston, Chicago, San Francisco, Melbourne, Canberra, Sydney, and Turku, Finland (as well as independent entrants from around the web), battled for 24 hours straight to top the leaderboard by building the most accurate prediction models. The NYC event also included a Data Visualization competition: who could transform the competition data into the most effective and impactful visual form.

Topics: In the News

A Unique Way to Anticipate a Company's Culture

Posted by wbeard

May 09, 2012 @ 12:30 PM

I am excited to be part of the “Innovators and Innovation” Panel at the Sentiment Analysis Symposium coming up May 8th. The event is a fascinating blend of top industry leaders and well known academics chaired by Seth Grimes of AltaPlana. The purpose of the panel is to lead discussions into where the field is going in terms of new innovations and uses. Many people are not even aware of what the uses of Sentiment Analysis are today, much less in the future. Even for many companies that are familiar with it, the technology is used to help them answer the question “is my brand healthy?” but they don’t explore ways that it can be useful outside of brand-building.

The term “sentiment analysis” itself is somewhat unfortunate as it brings to mind “feelings” and “opinions” implying that it only can be used where an opinion holder exists as the author of some sort of textual material. This is just one particular area covered by the technology. In fact, the opinion holder can be the reader of a particular text interpreting the set of facts described therein as “good” or “bad”. For example, sentiment analysis can be used on a corpus of news data to separate “good news” from “bad news”. This is a very worthwhile thing to do and very useful for business. The same technology could be also used to detect negative earnings reports in annually filed corporate documents and a host of other financial indicators. Furthermore, sentiment analysis does not need to be used only on documents but can be used on word groups as short as sentences or Tweets. So really “Sentiment Analysis” is an umbrella term that describes a set of classification techniques operating on a wide variety of texts.

Topics: In the News

So What’s Your Pitch? TheLadders #mypitch Twitter Contest

Posted by wbeard

May 07, 2012 @ 12:54 PM



As any of our career experts will tell you, having a great personal brand and a clear and concise elevator pitch to deliver your professional value is key. Get your pitch right and it could be just what you need to unlock networking opportunities that could lead to your dream job.

We’ve teamed up for a co-promotion with AMC’s new series the The Pitch to announce our first Twitter contest! Share your super-brief elevator pitch on Twitter using the hashtag #mypitch and you could win a 3-month Premium membership on TheLadders.

Topics: Life @TheLadders, In the News, TheLadders Dev

What working moms are thinking this Mother's Day.

Posted by wbeard

May 04, 2012 @ 04:43 PM

Mother’s day is here, and I wanted to talk to you guys about something I call Mom guilt. I’m not talking about the guilt trips our Moms all treated us to when we didn’t clean our room as a kid, or now when we don’t call as often as they would like. I’m talking about the massive guilt every working Mom feels every day. Guilt that we are not spending enough time with our kids, coupled with guilt that our work may be suffering from not having our undivided attention 24 hours a day.

Topics: In the News

To make your company grow, think green.

Posted by wbeard

April 13, 2012 @ 04:10 PM

Money isn’t the only “green” candidates care about when considering a job offer. Professionals are more concerned with the eco-friendly practices in the workplace (or lack thereof) than hiring companies may think. In a recent survey we found that 72% of respondents would choose the more eco-conscious company if they had two equal job offers. When asked how important it is that their company is green, the majority of professionals said it was very or even extremely important to them.

Topics: Life @TheLadders, In the News, TheLadders Dev