At TheLadders, we’ve always believed strongly in the providing you with the right piece of career advice. After all, writing the perfect cover letter or asking the right questions in an interview can make all the difference in your job search.
You’ve always had access to our original and exclusive career advice on TheLadders.com, but in 2011, we decided to bring our advice right to you.
That meant Twitter, and @TheLadders.
It’s not just working, it’s crushing. We put a superstar copywriter, Kate Addicott, in charge, and @TheLadders now has over 20,000 followers! Not only have we been able to help our customers, but the relationships we’ve developed with job seekers, recruiters, employers and industry experts have been invaluable to us, too.
TheLadders blog is always sharing great stories about how our team helps our members, but we're also proud of the accomplishments our team make out of the office. Today, I'd like to share with you a story about Michael Castro. Mike first started at TheLadders almost 2 years ago as a Job Search Advisor. It was his job to help TheLadders members use the site and to find the right jobs for the right person.
But Mike had a talent and passion that we didn't know about.
Mike is an amazing and talented filmmaker. When he isn't writing or performing his own music, he's shooting videos and films on his Canon 5D. TheLadders first saw his talents come to life when Anita Samojednik, TheLadders VP of Customer Operations, had Mike make a film about his fellow Job Search Advisors for a QTF (Quarterly Talk Forum) meeting. Everyone was blown away by the quality and style of the video. I've personally worked in film and video with top commercial directors, and I was overwhelmed. TheLadders had a top director and editor in our midst. TheLadders CEO & Founder Marc Cenedella made it clear we needed to put his talents to good use. Mike moved over to TheLadders UX group, and over the past year has shot and edited over 15 videos. You can see all of his work for TheLadders on our YouTube channel – combined his TheLadders videos have almost 50,000 views.
That’s right. I said unlimited vacation. I’m sure you can’t wrap your brain around that. I couldn’t either, at first. But it’s true. When you work at TheLadders, you get unlimited vacation days.
It’s a groundbreaking philosophy. But… how can we do it?
Simple: We don’t hire slackers. We hire people who want to do awesome work, and want to come in every day and kick some ass. TheLadders HR and executives know that we’re not going to abuse that policy.
Job seekers, recruiters and hiring executives have an increasing number of options to choose from when seeking their next great move/perfect candidate. We believe TheLadders is uniquely positioned to help both sides of the ecosystem achieve success. TheLadders invented the first job site for $100k+ job seekers 8 years ago. And, this year, TheLadders turned the industry on its head (again) by launching the first “job offer guarantee.”
So how did TheLadders invent an offering like Signature, our coach-led program proven so effective we guarantee the outcome? Eight years of data serving the $100k+ segment definitely helped. Latest technology and academic research didn't hurt either. Our near-famous, unlimited snack area? Maybe.
I’d argue the differentiator is our people. People who are smart & incredibly passionate about careers. People who understand success occurs at the intersection of technology and people (yes, I’ve been reading the Steve Job biography). People who put job seekers success first. That’s what we mean with our new tagline, Your Career Is Our Job™.
You may be walking around your city/town wondering to yourself — have I traveled back in time to 1977?
Nope! It’s Movember. Movember is a campaign to raise awareness and funds to support the fight against prostate/testicular cancer. The movement began in Australia (where the nick name for moustache is “Mo”) and is now a global force.
A few weeks ago one of our talented Interactive Designers, Michelle Zassenhaus, suggested we pitch TheLadders executive team on a persona research project. We discussed the need and merit of this project for a while without reaching a clear consensus. Where I was getting stuck was the need for this exercise given how much face time we actually have with our customers. We run usability testing every week. We call customers on an ad hoc basis but it amounts to nearly weekly conversations. The company has an annual focus group initiative and our customer service teams are always vocal with prevalent customer issues. In short, we know our users. So why would we need to create personas?
I posed the question to several folks including Tristan Kromer. Tristan suggested that instead of trying to sell the organization on an expensive project where they weren’t sure what they would be getting for their money and we, the UX team, couldn’t cohesively articulate why we were even doing it, we should introduce the executive team to the concept of personas as a corporate alignment tool. The idea seemed not only viable but also valuable. At the end of that lunch-time chat, I promised Tristan I’d write a blog post recapping the activity and its results. And so, here we are.
Check out this inspiring t-shirt TheLadders UX team designed to promote our new tagline and brand promise. Our proud employees wear these eye-catching and inspiring t-shirts at our off-site events and even to work. It's cool to see great design being worn around the office.
Todd Hoza is Creative Director of TheLadders. When he's not busy helping build the brand from the inside out, he's taking credit for all the great work his talented team creates.
September 20th was quite the day for TheLadders! After lots of hard work, we officially opened our doors to all career-driven professionals looking for their next big opportunity. We’ve found a lot of success with the $100k+ salaried workforce and are excited to share that with everyone else. To celebrate this launch, we hosted our very first Career Carnival that same day.
What is a Career Carnival, you ask? Well, it’s not your average job fair. Located at the South Street Seaport in our very own New York City, we organized an afternoon of games, prizes, and career advice. Perhaps some of you checked it out? It was a lot of fun and a perfect afternoon break for those working in the area.
TheLadders Director of User Experience Jeff Gothelf is no slouch — either at his work or at his desk.
Jeff, who oversees the look and feel of TheLadders online, likes to stay ahead of the latest innovations in how people interact with technology. That extends to the best way to occupy a workspace, as the Salt Lake City Tribune reported Friday.
Jeff recently responded to research into the health benefits of standing while working at your computer by raising his desk and spending his workdays at the helm. He told the Tribune he’s already noticed improvements: “I’m a lot more focused,” he told the paper. “I also do a lot more walking around, because it’s easier when you’re already standing to just walk over and talk to someone.”
While somebody has to be the trendsetter, Jeff wasn’t the only man standing for long in TheLadders office: Two of our colleagues have already adopted the vertical workstyle.
We often talk about landmarks here at TheLadders, and with good reason. Successes should be shared and celebrated when all the hard work pays off. The 18th April 2011 was another such landmark for us over this side of the Atlantic, and was the day that we moved in to our brand new shiny office.
I am one of a select group who can remember what it was like to squeeze into our windowless shared office in Camden back in 2008 and have seen the company grow to the point it is now.
Hard work and effort has finally got us the office I think we deserve.