Our head of product, Ben Grohe, shares how we found a way to use multivariate testing during the app development process.
Soon after we started developing our first mobile app, we realized that we are now building “shipping software,” rather than a website or web services. There are fundamental differences between the two, which proved to be a big challenge for our team—particularly, given our desire to continue using best practices of agile and lean development.
Product development at TheLadders
Before I continue, allow me to quickly give you some background on how we develop products at TheLadders. We live and breathe agile and lean development day in and day out. If you haven’t read it already, my colleague Michelle wrote a great article about how we work in cross-functional teams in our company. If I had to sum it up, our mantras are:
- Communication and working software over documentation
- Actual data and user feedback over assumptions
- Product iterations over extensive planning