Todd Hoza

I feel it’s important for creatives to put all their creativity and strategic thinking into everything they work on. The teams I work with do that everyday — no project is too big or too small. I have held a variety of leadership positions at some of the largest and most renowned advertising agencies and brands, including TheLadders.com, Havas (Euro RSCG), Ogilvy, and McGarryBowen. I’ve spearheaded teams for iconic brands such as Sharp Electronics, Pfizer’s Lipitor, Playskool, Campbell’s Kitchen, Samsung and Verizon Wireless. My career can be defined by the breadth and depth of my expertise in the creation and development of national TV commercials, grand sites, dynamic rich media campaigns, social media platforms, and user-centric tools and functionality.
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Recent Posts

TheLadders Welcomes Saul Kaplan to Discuss Business Model Innovation

Posted by Todd Hoza

June 13, 2012 @ 01:13 PM

RSVP Here
Date: June 19th, 2012
Time: 630PM
Location: 137 Varick Street (@ Spring Street), 8th Floor, New York City

Business models don’t last as long as they used to. Historically, CEOs have managed a single business model over their entire careers. Even today, while business and design communities talk about product and service innovation, no one is getting to the heart of the issue. It’s not just about creating new, sustainable product lines, it’s about innovating the way a company creates, delivers, and captures value. Companies need to become skilled at exploring new business models out in the wild, not in the laboratory. Saul Kaplan’s book is the first exploration of this important topic. The Business Model Innovation Factory provides business and non-profit leaders, entrepreneurs and intrapreneurs with the toolset to create new business models in the face of disruptive markets and competition.

Topics: #TheLaddersLife

Solving the Job Search Mystery, One Breakfast at a Time

Posted by Todd Hoza

June 11, 2012 @ 10:26 AM

Earlier this week, I had the pleasure of participating in Mediabistro’s first-ever Career Breakfast, a Google + hangout where a small panel of HR professionals and career experts gave their insight into various aspects of the job search process. This week’s topic was “What Really Happens After You Submit Your Resume.”

There’s a lot of advice floating around about standing out from the crowd during the application process. I’ve always believed, and my fellow panelists agree, that the best ways are the simplest. First, be qualified. The fanciest song and dance routine won’t get you anywhere if you can’t do the job. Second, have an easy-to-read resume that quickly conveys your experience and skills. A study done at TheLadders revealed that your resume has about six seconds to make a good first impression.

TheLadders crosses the finish line at SHRM Talent Expo

Posted by Todd Hoza

May 02, 2012 @ 05:15 AM

TheLadders Enterprise team was on the move this week. We headed down to National Harbor, Maryland, for the SHRM Talent Management Expo. This wonderful Expo gives us the opportunity to meet with today’s most influential HR professionals—not to mention, get some very cool swag! We were able to showcase our various product offerings, including “Recruitable,” our new mobile app that connects recruiters on TheLadders to fresh candidates instantly.

You have 6 seconds to make an impression: How recruiters see your resume

Posted by Todd Hoza

March 21, 2012 @ 07:19 AM



How do recruiters and hiring managers actually make decisions about candidates?

Topics: #TheLaddersLife, In the News, TheLadders Dev

3 Tips for Neighborhood Networking

Posted by Todd Hoza

March 20, 2012 @ 11:27 AM





Our New York offices are located in a neighborhood just west of SoHo, recently deemed Hudson Square. We’re lucky enough here to have a great group called the Hudson Square Connectionthat hosts local get-togethers for those who work and live in the area. I’ve really enjoyed attending their events with coworkers and getting to know some of the people I pass on the street to and from work every day.

Topics: #TheLaddersLife

USA TODAY features TheLadders Candidate Insights - again

Posted by Todd Hoza

March 19, 2012 @ 07:20 PM



I'm proud to announce that TheLadders was featured in USA TODAY for the second time this month! You can find our Candidate Insight question "What size company do you prefer?" in the March 19, 2012, Money section's Snapshots®.

Lisa Hagendorf is the Vice President of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.

Topics: In the News

The Startup Bus: A unique ride for one TheLadders employee

Posted by Todd Hoza

March 12, 2012 @ 05:10 PM

At TheLadders, we like to give employees every opportunity to grow.

Recently, my fellow Associate Creative Director, Jennifer Gergen, had an amazing opportunity come her way: She was accepted to participate in the Startup Bus.

The Startup bus is a really unique event. Designers and Developers in different cities board buses and travel to South by Southwest Interactive (SXSW) in Austin. They’re formed into small teams and tasked with launching a new startup by the time they arrive.

The teams then compete by means of a social game based on investing in (fake) company stock.

This meant that Jen would have to take off work for a week, on very short notice. But when she asked our boss (Creative Director Todd Hoza) if she could go, he didn’t hesitate. He realized what a fantastic opportunity this would be for Jen personally and professionally.

Think of the skills she’d be honing: design, development, coordination, teamwork, project management… the list is nearly endless. Todd also realized that there was potential for Jen’s to win—and maybe not come back to work if her startup was funded!—but he was willing to take that chance because he knew what it meant to her.

It’s that kind of freedom that you get at TheLadders that you really can’t get anywhere else. The freedom to grow and to take advantage of unique opportunities.



 

 

For what it’s worth, Jen’s team did a fantastic job, making the final group with their startup, Happstr. Happstr is a social sharing site whose goal is to spread global happiness, an idea I think we can all get behind in these cynical times.

We wanted to congratulate her and her team on a great run! We’re sorry she didn’t win, but I have to admit: I’ll be posting on Happstr and sharing how happy I am when I see Jen walk in the door later this week. We can’t wait to have her back!

(You’ll be hearing from Jen about her experience when she gets back, don’t worry.)

Follow Happstr: @happstr

Follow Jen: @b9punk

Follow Bill: @wrbeard

Follow Todd: @hoza


 Bill Beard
 is the Associate Creative Director of Copy for TheLadders. He loves to travel, always has ESPN.com open, and always takes the cheese option when it’s offered. You can follow him on twitter: @wrbeard


 



































Topics: #TheLaddersLife, TheLadders Dev

USA TODAY and TheLadders Candidate Insights

Posted by Todd Hoza

March 09, 2012 @ 11:09 AM



USA TODAY, the widest-circulated newspaper in the country, cited TheLadders in the Money section cover’s popular Snapshots® on March 7, 2012. Stemming from one of TheLadders Candidate Insights questions -- “Does your next job have to be a promotion?”the story will reach more than 1.7 million readers.

A big thanks to USA TODAY and TheLadders Product and Marketing teams for revealing this important and innovative information about Job Seekers.

Lisa Hagendorf is the Director of Public Relations for TheLadders where she is a huge ambassador of the brand in the office. At the gym. And on the street. She just can’t stop talking about TheLadders. Ever.

Topics: #TheLaddersLife, In the News

TheLadders -award-winning- customer service team

Posted by Todd Hoza

March 02, 2012 @ 02:02 PM



Ask a customer service representative if s/he likes his/her job. Chances are that the answer will be some form of “no” (and may contain expletives). Here at TheLadders, that’s not the case. Our Job Search Support Center is staffed with highly qualified, extremely helpful, pleasant people. We’ve known our team to be top-tier for years, but as of yesterday we can now call TheLadders customer service team “award-winning!”

The Stevie Awards have named TheLadders Job Search Support Center as the recipient of their prestigious Contact Center of the Year award*. Helping support and engage our customers during a time when they need it most is gratifying work and we’re thrilled to be recognized by industry peers for our hard work and devotion.

Topics: #TheLaddersLife, In the News

TheLadders Sponsors First AgileUX Design Conference

Posted by Todd Hoza

March 01, 2012 @ 05:55 PM



 

AgileUX NYC 2012

This past Saturday, the first Agile User Experience (AgileUX) conference, sponsored by TheLadders, was held at the SVA Theater in Manhattan. The conference brought together leading voices from within the New York City design and technology community to discuss strategy and tactics for delivering world class software products.

Topics: #TheLaddersLife, TheLadders Dev