Bill Beard

Brand builder, strategist and copywriter with 15 years of experience in connecting people and businesses to brands. Focusing on startups and small businesses. My clients have been TheLadders.com, .CO, POP.co, AddThis, the LeanUXNYC Conference, Alarm.com, and more. I've also worked with major brands like Delta Air Lines, Duracell, Xerox, Fidelity Investments, and Chase Bank, among others.
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Recent Posts

To make your company grow, think green.

Posted by Bill Beard

April 13, 2012 @ 04:10 PM

Money isn’t the only “green” candidates care about when considering a job offer. Professionals are more concerned with the eco-friendly practices in the workplace (or lack thereof) than hiring companies may think. In a recent survey we found that 72% of respondents would choose the more eco-conscious company if they had two equal job offers. When asked how important it is that their company is green, the majority of professionals said it was very or even extremely important to them.

Topics: #TheLaddersLife, In the News, TheLadders Dev

How we changed the way we talk to customers

Posted by Bill Beard

March 26, 2012 @ 12:02 PM

If you are looking for innovative ideas for driving revenue for your organization, a regional user group is the perfect format. You get an opportunity to get answers to the top questions on your mind and network with other experts in the field to find out about their methods.

This week TheLadders is hosting the first Marketo Regional User Group in New York. More than 20 marketing professionals from several companies are joining for a discussion about their experience with the solution. The topics include lead scoring and qualification process, nurturing programs and using Sales Insight tools to maximize the impact on the top line.

TheLadders just recently launched the solution while rolling out marketing campaign functionality, lead scoring and nurturing programs. Our biggest challenge was to tie all the data environments together to make Marketo tools effective so we reached out to the CRM team to create the infrastructure. Everything needs to work in synchronicity with each other. Currently our focus is partnering with Sales Leadership to refine our scoring logic, build process and drive adoption. With Marketo, it’s easy to set up reporting and the marketing team can execute campaigns with less manual effort enabling us to be more strategic, and focus on driving higher marketing and sales ROI.