Bill Beard

Brand builder, strategist and copywriter with 15 years of experience in connecting people and businesses to brands. Focusing on startups and small businesses. My clients have been TheLadders.com, .CO, POP.co, AddThis, the LeanUXNYC Conference, Alarm.com, and more. I've also worked with major brands like Delta Air Lines, Duracell, Xerox, Fidelity Investments, and Chase Bank, among others.
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Recent Posts

Hey Everyone, Come See How Good We Look!

Posted by Bill Beard

November 26, 2012 @ 01:27 PM

Ah yes, the legendary Ron Burgundy. Will Ferrel's famous news hound from the movie Anchorman is quite the character. Not only for his perfect hair and sharp wit, but also for his mustache. Have you seen that thing? I want to be friends with it.

There are plenty of famous people and characters who are hirsute on the upper lip, but Burgundy is one of my favorites. Here at TheLadders, we may not hold a candle to most of them, but some of us are trying during November.

It's all for Movember, which raises awareness and funds to fight prostate and testicular cancer. Basically, men grow a mustache for the month of November. In my experience, it usually prompts this exchange from friends, coworkers and relatives:

Topics: #TheLaddersLife, In the News

Hurricane Sandy update

Posted by Bill Beard

November 02, 2012 @ 03:02 PM

To our customers and friends,

First and foremost, if you have been impacted by Hurricane Sandy, we hope that you and your loved ones are safe and sound.

You probably didn't know TheLadders headquarters are located in lower Manhattan. Like most of that area, our office is currently still without power and our entire staff is working remotely. Despite the hurricane, our employees have been working tirelessly to get our teams and systems running so that we can continue to serve you. At this time, we can gladly assist you with customer service requests via email at
help@theladders.com
or on live chat via TheLadders.com.

We will respond to emails within 24-72 hours. Hopefully, phone support will be available starting Monday.

Topics: #TheLaddersLife, In the News

TheLadders and StreetWise Partners dynamic duo teams up again

Posted by Bill Beard

June 18, 2012 @ 12:01 PM

Launching your career isn’t something that happens overnight. At TheLadders, it’s the goal we work toward with every client we speak to, no matter what their job history. It’s the mission that everyone has on their brain at our Soho offices. On Saturday, career advisors, talent specialists and resume writers from the TheLadders teamed up with StreetWise Partners (again) to present at Career Boot Camp and deliver on our mission.



Topics: In the News

Pitching for All Womenkind

Posted by Bill Beard

June 02, 2012 @ 12:08 PM



When I learned that the two agencies on the June 3rd episode of AMC’s The Pitch were both located in Manhattan and were vying for a women’s fashion retailer, I knew that this was a unique opportunity that we just had to capture. We headed to Times Square to the offices of Womenkind, a marketing and communications company, which was “built by women to engage women the way women really want to be engaged.”

Topics: In the News, TheLadders Dev

Finding the Perfect Fit, With DIGO

Posted by Bill Beard

June 02, 2012 @ 12:01 PM



Right from the start, it was clear to me that these guys were experts.

On AMC’s new show, The Pitch, two ad agencies go head-to-head for a piece of new business. The ability to win new business can make or break an agency. Pitching a client is a fast-paced, exciting, and often highly stressful experience that only the best pros excel at.

One of the agencies in this weekend’s episode of The Pitch is DIGO, an integrated full service brand and business growth agency. I had the opportunity to head over to their offices in Manhattan and talk with DIGO’s Founder and CEO, Mark DiMassimo, and President Lee Goldstein.

We talked about the pitch process. The job search. And the importance of finding the right fit. Right off the bat, it was clear these guys knew what they were talking about.

Topics: In the News

Starter Steps for Long Term Behavior Change

Posted by Bill Beard

May 25, 2012 @ 11:57 AM

Last week I attended Mobile Health 2012, with a focus on “Baby Steps for Big Results.” The idea being there’s power in "baby steps" done quickly, for long term behavior change. Hosted by Stanford U’s Persuasive Technology Lab, this year’s keynote speaker was Weight Watchers CEO and ManMeetScale blogger David Kirchhoff.

David took the opportunity to speak of his personal struggles with weight loss and the dreaded word “maintenance.” He shared one of his own baby steps for keeping the weight off when confronted with temptation…he tweets. For example, @dkirchhoff “On a flight back from St. Louis. Just turned down another warm cookie. It's the little victories...” There’s something about publicly declaring your weakness and celebrating your win.

Topics: #TheLaddersLife, In the News

Helping Professional Women Define Career Strategies

Posted by Bill Beard

May 23, 2012 @ 04:25 PM

Recently, when I was asked to speak at Women’s Career Strategy Conference, I was very excited for the opportunity. After all, I've worked at TheLadders for eight years, and I've spent the last two primarily on our Signature program, which helps job seekers land a job in six months.

The Women’s Career Strategy Conference, presented by career-intelligence.com, was designed for professional women considering a career change, a new job hunt, or simply looking to advance within their current organizations. Approximately 75 top-notch career thought-leaders and candidates gathered in Stamford, CT yesterday to discuss everything and anything related to career development, from managing your professional image to using social media for career success.

Topics: In the News

Hacking at Air Pollution Through Data Visualization

Posted by Bill Beard

May 09, 2012 @ 12:43 PM

The weekend before last, I had the pleasure of participating in the inaugural EMC Data Science Global Hackathon. The event, orchestrated by kaggle as part of Big Data Week, involved teams around the world competing to build better, more accurate predictive models of metropolitan air pollution. Air pollution threatens millions of people around the globe suffering from asthma and other respiratory diseases each day, and predictive models like these can provide an early warning system to alert the public regarding dangerous levels of pollutants on an hourly basis.

There was a global competition, in which teams from London, New York, Boston, Chicago, San Francisco, Melbourne, Canberra, Sydney, and Turku, Finland (as well as independent entrants from around the web), battled for 24 hours straight to top the leaderboard by building the most accurate prediction models. The NYC event also included a Data Visualization competition: who could transform the competition data into the most effective and impactful visual form.

Topics: In the News

A Unique Way to Anticipate a Company's Culture

Posted by Bill Beard

May 09, 2012 @ 12:30 PM

I am excited to be part of the “Innovators and Innovation” Panel at the Sentiment Analysis Symposium coming up May 8th. The event is a fascinating blend of top industry leaders and well known academics chaired by Seth Grimes of AltaPlana. The purpose of the panel is to lead discussions into where the field is going in terms of new innovations and uses. Many people are not even aware of what the uses of Sentiment Analysis are today, much less in the future. Even for many companies that are familiar with it, the technology is used to help them answer the question “is my brand healthy?” but they don’t explore ways that it can be useful outside of brand-building.

The term “sentiment analysis” itself is somewhat unfortunate as it brings to mind “feelings” and “opinions” implying that it only can be used where an opinion holder exists as the author of some sort of textual material. This is just one particular area covered by the technology. In fact, the opinion holder can be the reader of a particular text interpreting the set of facts described therein as “good” or “bad”. For example, sentiment analysis can be used on a corpus of news data to separate “good news” from “bad news”. This is a very worthwhile thing to do and very useful for business. The same technology could be also used to detect negative earnings reports in annually filed corporate documents and a host of other financial indicators. Furthermore, sentiment analysis does not need to be used only on documents but can be used on word groups as short as sentences or Tweets. So really “Sentiment Analysis” is an umbrella term that describes a set of classification techniques operating on a wide variety of texts.

Topics: In the News

So What’s Your Pitch? TheLadders #mypitch Twitter Contest

Posted by Bill Beard

May 07, 2012 @ 12:54 PM



As any of our career experts will tell you, having a great personal brand and a clear and concise elevator pitch to deliver your professional value is key. Get your pitch right and it could be just what you need to unlock networking opportunities that could lead to your dream job.

We’ve teamed up for a co-promotion with AMC’s new series the The Pitch to announce our first Twitter contest! Share your super-brief elevator pitch on Twitter using the hashtag #mypitch and you could win a 3-month Premium membership on TheLadders.

Topics: #TheLaddersLife, In the News, TheLadders Dev