“What’s next?” This is the question that plagues me, and I know it plagues the minds of everyone at TheLadders. Even when there’s success, we cannot dwell in it – we have to move on to the future.
We have seen time and again that companies must innovate, or they risk dying. One of the main challenges I’ve found at TheLadders is that you can’t build a successful product simply by gathering your customers’ requirements and desires. In a consumer-driven environment, it’s not unusual for your audience to not know the answers. Many consumers do not know what they truly want until it’s given to them. At TheLadders, it’s extremely important for us to think beyond what our customers are used to experiencing if we want to give them better products than they can imagine asking for.