Members of the delegation were welcomed by TheLadders Vice President of Sales and Services, Ware Sykes. Ware introduced the audience to our Soho offices and provided a brief overview of our company history, including why it’s co-founders chose to base the company in New York. He told the story of how TheLadders has grown and thrived over the past eight years in an environment of constant change.
Nick Rockwell, the company’s Chief Technology Officer, continued the presentation. Nick focused on the challenges and opportunities of locating, growing, and staffing a technology startup. After all, competition is fierce – New York is now the second-hottest market for venture capital funding in the world.
Next, the guests were divided into breakout sessions with members of our product, design, and development teams. Selena Hadzibabic, Kat Yanolatos, Kai Brinker and Will Evans gave tours of the office while discussing TheLadders' culture, Agile product development methodology, data-driven design and our usability process. The tour guides fielded plenty of questions from the very engaged and thoughtful NYCEDC group.
The morning ended with a group Q&A session with company leaders. Then, everyone went to lunch at local hotspot (and our next door neighbor), City Winery.
Will Evans is Manager, Experience Design for TheLadders in New York City with 15 years industry experience in interaction design, information architecture, and user experience strategy.