Spectacle and Substance: Reporting Live from SHRM 2012

Posted by Patty Youngclaus

June 25, 2012

After witnessing hundreds of recruiters enter the outskirts of Hire Mountain, our two-level behemoth of a natural wonder found on the expo floor at the SHRM 2012 Annual Conference, I noticed something. The recruiters who approached us were genuinely interested in our product, not just the giveaways and raffle entries. Great questions began to surface as visitors took an active interest in improving their online recruiting efforts. I might be a bit of a pessimist, but based on my experiences at other conferences, the feeling is that most people are there for the show and prizes and not for the information provided to enhance their discipline. Remarkably, this has not been the case this year at #SHRM12.

Most of the HR professionals who approached our Passport sign-up booth asked engaging questions about our services. They challenged us on aspects of their hiring needs and ultimately displayed a true interest in refining their recruiting efforts. While the $5,000 vacation raffle was a nice perk of visiting our booth, once they began to sign up, their attention turned towards how they would actually be able to leverage our product in their favor. It was great to see that our service really is a winner in the eyes of recruiters, and their feedback proved to be a greater talking point than any prize. The recruiters today at #SHRM12 turned me into an optimist: good products and information outweighed spectacle and luxury prizes.

Kean Gardner is an Account Manager of Recruiter Relations for TheLadders who loves to ensure that every recruiter knows how to find, and connect with, the best candidates for their jobs. He also loves to rip holes in the dance floor and educate on healthy living.  

Topics: TheLadders Dev