After many weeks of careful planning, my colleagues and I were proud to launch our inaugural JobMobile event in New York City last night. This was the first in a series of nationwide events that brought together the talent acquisition community to discuss major innovations and strategies in mobile recruitment. It also served as a festive platform for us to honor the top 1% of recruiting professionals in New York, better known as TheLadders ELITE.
Our CEO and Co-founder, Alex Douzet, gave a keynote presentation on the ever-increasing demand for mobile solutions across a broad spectrum of sectors, including recruitment. It’s estimated that within the next twelve months, employers can expect 50% of their web traffic to come from mobile devices. This shift in our businesses creates many opportunities, but also comes with its challenges.
Employers cannot simply transform their companies’ web experience to an iPhone screen. Mobile requires an intuitive design and user experience that brings convenience to the job seeker with functions like “one-click apply.” With that in mind, Alex discussed TheLadders’ latest projects, including our mobile-responsive site redesign for job seekers; the introduction of our proprietary, competitive-analysis tool, TheLadders Scout; and our impending mobile app that will allow job seekers to find and apply to the right job on the go.
I had the honor of moderating a diverse panel discussion featuring industry thought-leaders Karen Miller, vice president of people for Seamless; Jack Kelly, managing director and co-founder of the Compliance Search Group; Karsten Vagner, director of people for ZocDoc; and Melissa Enbar, director of recruiting for Birchbox.
Our goal was to have an honest conversation about mobile recruitment and discuss what’s working for their organizations and what challenges remain. This group did not disappoint! Not only did they share their best practices and common gripes, but they also talked about the differences in their approaches. For instance, corporate recruiters look for synergies between their product and marketing teams to build a mobile recruitment strategy that fits their brand and shows off their corporate culture; whereas agency recruiters tend to utilize mobile and social in different ways to attract the right type of candidates to suit their clients’ needs.
What I learned from this lively conversation is that every professional interprets mobile recruitment differently to suit their business needs. From the utilization of social media, to developing mobile-optimized career sites and mobile apps, to incorporating Skype and texting into the interview process, organizations can find large and small ways to attract the right candidate pool.
After the panel discussion, TheLadders Director of Client Relations, Employer Marketing & Sales, Thomas Murphy, honored TheLadders ELITE and presented them with their awards and ELITE jackets (I have to admit I’m jealous – those jackets are great)!
The night ended with cocktails and conversations. As always, it was a pleasure to meet so many great people and get a chance to chat. I want to thank everyone who was able to attend and give a special shout-out to our wonderful panelists for their participation. If you’re a recruiting professional who lives in Chicago, San Francisco, or Atlanta, keep your eyes peeled – we’re coming to your town soon!
Amanda Augustine is the Job Search Expert for TheLadders, the online job-matching service for career-driven professionals. She is a Certified Professional Career Coach (CPCC) and Certified Professional Resume Writer (CPRW) who provides job search and career guidance for professionals looking to make their next career move. Have a question for Amanda? Submit your question here for a chance to have it answered in her weekly column, and be sure to follow @JobSearchAmanda on Twitter and “Like” her on Facebook for up-to-the-minute job-search advice.