TheLadders examines the mobile job-search evolution through new data insights.
Not too long ago, the job search required a newspaper and a few cups of coffee, while poring over the tiny ads in the classified pages. The job search is now online (thanks to the advent of the internet), leading to easier job discovery and longer job descriptions. At TheLadders, we have leveraged job seekers’ preferences, along with sophisticated mathematical algorithms to simplify the job-search process. While the need for an intelligent and superior job discovery process still exists, we’ve taken steps to address the issue; shifting the underlying platform requirements from a desktop to mobile devices.
Mobile application usage is consistently growing, increasing more than 115 percent in 2013 (according to Flurry Analytics). In fact, Americans now access the Internet more through mobile devices and tablets than PCs. This platform shift motivated TheLadders to define the evolution of the job search within the mobile space. We launched “Job Search by TheLadders” in 2013 and introduced the idea of job discovery led by job preference, rather than keyword searches. TheLadders’ new method of matching jobs to candidates continuously surfaces relevant jobs within the mobile app, eliminating any lag time between a job being posted and the right job seekers viewing it. Further, the job application process has been simplified, enabling candidates to express intent to employers through a single “Like” action rather than submitting a formal application.