The third part in a multi-part series about the "Lean UX" approach to product development at TheLadders.
We created the app because it was clear our customers needed an on-the-go solution for their job search. What was unclear was exactly how we could best deliver value to them. We had some hypotheses about that and did some quick tests – both on the jobseeker and the recruiter sides. These tests provided essential direction and built empathy around the specific beliefs, goals and challenges of the users our product was serving. But how to move forward?
Start with scenarios
Armed with a better understanding of users’ needs, it was time to take a stab at what the product would look like. This moment can be paralyzing, but I like to conquer it by designing scenarios. This means imagining what each screen would look like during a single complete session in which a typical job seeker uses the app. This approach helps you understand how each part of the system needs to be threaded together to create a simple experience from the user’s point of view. Once the broad strokes are established, I can circle back and consider the implications this has for the overall system, and what special conditions and states need to be considered.