Want people to work for you? Be frank, not funny. [TWEET]
By Paul Brenton
The first part of a job posting most applicants see isn’t the salary, the company or even the location. It’s the title.
Recruiters know this, yet too many HR professionals make the mistake of trying to spice up their ads with over-the-top titles to make their posts stand out. PHP Rockstar, Enterprise Sales Superhero, Awesome Administrative Assistant and Beverage Sales Wizard are all actual job titles I found with a quick Google search.
Sure these embellished titles grab our attention, but do they do so for the wrong reasons? Here’s why your company may want to stop posting your roles under fancy names to attract candidates: