Ask yourself these questions to improve your recruitment marketing strategy.
Today’s job market requires recruiters to become marketers and brand ambassadors for their employers in order to successfully find and attract the right candidates to fill their positions. Here’s how to define and market your company’s employer brand.
What exactly is an employer brand?
In its simplest terms, an employer brand is the way an organization is perceived by its prospective applicants, candidates, and employees. While company culture plays a major role in defining an organization’s employer brand, it’s not the only contributing factor. Your company’s reputation on and off-line and the candidate experience also influence this perception.