Why your recruiting needs to go mobile

Posted by Amanda Augustine

May 08, 2014 @ 08:42 AM

You can’t look at a recruiting blog or attend a conference these days without hearing about mobile recruitment, and with good reason.

Social_Media_Mobile

While many other industries jumped on the mobile bandwagon within the past five years, the recruiting and staffing industry has been slow to embrace this new technology.  In fact, only five percent of the Fortune 500 offer a mobile job-application process (according to iMomentous’ Corporate Mobile Readiness Report), despite the fact that one in three job searches are performed on a smart device.

Still not convinced that mobile deserves a place in your recruitment strategy? Consider the following:

Job seekers expect it.

Job seekers aren’t asking for a mobile job search – they’re expecting it. At MREC13 it was reported that as of 2013, one billion job searches were performed on a mobile device per month. As JobMobile NYC panelist Jay Woodruff said, given the potential traffic, “you’ve can’t afford to not put your best face forward on portable devices.” A poor mobile experience can cost you a great candidate. Google’s mobile playbook found that 57 percent of customers won’t recommend businesses with poorly designed mobile sites and 40 percent have turned to a competitor’s site after a bad mobile experience.

It will increase your candidate flow.

Eli Goodman, Brand Evangelist at comScore, reported at TheLadders 2013 JobMobile Summit that mobile web browsing accounted for 31 percent of career services site traffic. IDC estimates that by the end of the year, you can expect 50 percent of your career site’s traffic to come from mobile. Translation? If you’re not optimizing your site for mobile, you’re missing out on a ton of potential candidates. For example, JobMobile panelist and Lincoln Financial Group’s Head of Talent Jen Warne said that her organization’s traffic increased by 130 percent after optimizing their career site!

You’ll have greater access to passive candidates.

Most passive candidates have access to their smart devices throughout the workday, making it easier for them to find and communicate with your organization without raising any red flags at the office. Additionally, a study by TheLadders also found that mobile job seekers are 34 percent more active between the hours of 6 a.m. and 10 a.m., compared to the company’s desktop users.

Your site will be lost.

In July 2013, Google announced that if your site is not mobile-friendly, it will not rank as highly in search results as sites that are. If you want mobile candidates to find you, it’s time to invest in a mobile-friendly, responsive-designed website. If you’re recruiting in-house for a corporation, this means having a mobile-friendly company site that also provides links to a mobile-friendly careers page. If your organization intends to transition to responsive site design, make sure your section of the site is included in those plans! The last thing you want to do is send a job seeker off to a site with a sub-par experience after they had a great experience on the company’s main site.

Not sure how to get started? Join us for one of our upcoming free JobMobile events to learn from a panel of industry experts. Our next stops include:

  • San Francisco, CA: Tuesday, June 10 at The W San Francisco
  • Dallas, TX: Wednesday, June 18 at The Westin Galleria Dallas

Or RSVP today to attend our Second Annual JobMobile Summit on Wednesday, October 1 at the Edison Ballroom in New York City.

Augustine_Amanda_2

Amanda Augustine is the Job Search Expert for TheLadders. She provides job search and career guidance for professionals looking to make their next career move. Her keen understanding of job seekers’ habits also provides insight into how recruiters can best find and acquire top talent. Catch her moderating TheLadders’ talent acquisition event series, JobMobile, and follow her at @JobSearchAmanda on Twitter for up-to-the-minute job-search advice.

Topics: Social & Mobile Trends