By Eddie Francis
The essence of effective marketing is communicating a consistent message. Having the packaging of a logo, a slogan and advertising job openings matters, but when you’re marketing a company during recruitment, you need the people involved to carry that consistent message. I’m not just talking about customer service reps and the interview teams; I’m talking about anybody who might come in contact with potential candidates. You need your employees to be able to deliver an attractive, concise pitch to get the attention of the most appropriate talent – no matter the situation.