JobMobile NYC panelist Jay Woodruff of Affinity Resource Group shares his organization's transition to a mobile-responsive website.
Here’s the only question you need to answer in deciding whether to move to a responsive-designed website:
Do you want to stay in business?
About two-thirds of Facebook users now gain access via mobile devices, and for sites like Pandora and Instagram, the number is approaching 100 percent. As more and more people migrate to mobile as their primary access to digital information, you can't afford to not put your best face forward on portable devices.
At Affinity Resource Group, our recruiting practice focuses on digital technologists, so for us the move was a no-brainer. And still we dragged our feet. Our website is important, but it is not our primary revenue driver, so during those first couple of years we were focused on establishing relationships, attracting clients, and making placements.