If it ain’t broke, why fix it?
So there we were, the HubSpot recruiting team, sitting around a large conference room table. We were prepped with ideas for solving a problem that to most people didn’t seem like a problem at all.
Let me explain.
A recruiter gets an approved headcount. He meets with hiring managers, asks some important questions, then creates the job description. Finally, he publishes it on the company website. Shortly after he blankets the web with said job description. Done. He waits, with fingers crossed. The thing is that this works for generating tens, and in our case, hundreds of resumes but it doesn’t solve for fit. See? We were just marketing our jobs and not US, not our culture. We didn’t just want new employees who could do their jobs extremely well, we also wanted new employees who wanted to be a part of our culture. But how could they learn about our culture without experiencing it firsthand?