In an over-saturated market, recruiters risk losing top talent if their emails aren’t just right.
By Scott Ginsberg
During a public television interview, Twitter founders Evan Williams and Biz Stone said something every business professional needs to know:
"Email is the most intimate witness to our lives."
Of course, that was almost two years ago. The irony is that email has become just another overloaded stream. Emails are no longer intimate, but overlooked. And so, for recruiters and employers who need to cut through the clutter and influence candidates on the other end of the screen, it’s imperative that their communications are the ones that get opened. [tweet this]