Speakers from TheLadders JobMobile Summit share their perspective on the challenges and benefits of mobile disruption in the recruitment industry.
As a mobile-first technology company, TheLadders is dedicated to bringing job seekers, employers and recruiters into the mobile era with ease. Job seekers have already accepted mobile technology in the search, with 84 percent saying they’d use their smartphone to find a job. Talent acquisition, however, has not embraced the mobile shift with the same fervor. This disparity between groups could lead to missed opportunities for recruiters who aren’t including mobile strategies in their recruiting.
Eli Goodman, Brand Evangelist at comScore
Coming from the global leader in measuring digital impact Eli had specific data on the shift to mobile technology. Most importantly, he shared that a massive 52% of digital media time in the U.S. is now spent on mobile devices. Examining the job-search industry, he discovered that career services sites are visited via a mobile device 31% of the time. What this means for recruiters and HR professionals is that you need to be mobile-optimized if you want to reach this third of your audience. The mobile audience needs to be reached at the right time, however, as devices are used differently throughout the day. Tim Reis, Google’s Head of Mobile Solutions, also touched on this subject. Click on the following link to watch Eli’s presentation.
Tim Reis, Head of Mobile Solutions at Google
Tim focused on two main ideas: context and friction. When it comes to context, he showed that reaching a candidate via mobile at 8 a.m. while they’re rushing to work should be a totally different experience than at 8 p.m. during primetime. Mobile device usage is at its peak at night, when job seekers have an open evening and time to research a company or respond to a message. If you’re able to engage through the proper channel at the right time, you also need to remove all friction from the mobile experience. Attention spans on mobile devices are minimal, so too many questions to answer or screens to navigate through can lead to candidate drop-off. As a recruiter, it’s best to streamline any questions and make each engagement with potential candidate as simple as possible. Click on the following link to watch Eric's presentation.
Eric Harris, EVP of Business Operations at BuzzFeed
Eric shared an eye-opening figure with the audience: Americans spend two hours and 21 minutes on their phones daily, EXCLUDING talk time. 80 percent of Americans are expected to have smartphones by 2014, making mobile a clear choice for candidate engagement. Eric predicted that mobile will quickly become the primary means for job seekers to discover, promote, and share content – which includes job requisitions and company websites. Mobile will drive those seeking information on companies, their culture, and the jobs they have available. BuzzFeed is seeing the “bored-in-line” network exploding right now as users flip through sites and apps on their phones as they spend time waiting at the DMV or local coffee shop. If your information (or the company you’re recruiting for) isn’t mobile-optimized, you will be missing a crucial touch point during candidates’ downtime. Click on the following link to watch Eric's presentation.
Eric Jaquith, Global Recruiting Strategy and Innovation
Eric, a recruiting expert, brought specific, tactical, mobile-recruiting options to the table. He opened his speech by explaining that if you want top talent, you need to get the mobile component of recruiting integrated quickly. He explained it’s not just Millennials (aged 18-34) using mobile, but everyone is making the shift. As a recruiter, this means you need to optimize your practices to align with, and remove friction from, the candidate experience. We recommend watching his video with a pen and paper handy to take notes. A few quick takeaways from his presentation:
- Take pictures of resumes to send to your hiring manager. You can create libraries of resumes this way, so you always have the resume you need on-hand.
- Embed links into the body of emails sent to candidates. These can include active phone number links so they can call you with one touch of a button, links to Google maps for directions, and links to sites for company and application information.
- Try to avoid email! Busy professionals receive 200-300 emails daily, so the odds of your emails being missed are high.
Click on the following link to watch Eric's presentation.
HR professionals and recruiters: Want to learn more about mobile and social recruiting? Click on the following link to read about TheLadders JobMobile series and register for upcoming events.
SAVE THE DATE: TheLadders second annual JobMobile Summit will take place in New York City on Wednesday, October 1, 2014 -- mark your calendars!