Eli Goodman, Brand Evangelist at comScore
Coming from the global leader in measuring digital impact Eli had specific data on the shift to mobile technology. Most importantly, he shared that a massive 52% of digital media time in the U.S. is now spent on mobile devices. Examining the job-search industry, he discovered that career services sites are visited via a mobile device 31% of the time. What this means for recruiters and HR professionals is that you need to be mobile-optimized if you want to reach this third of your audience. The mobile audience needs to be reached at the right time, however, as devices are used differently throughout the day. Tim Reis, Google’s Head of Mobile Solutions, also touched on this subject. To see Eli’s full speech, click here.
Tim Reis, Head of Mobile Solutions at Google
Tim focused on two main ideas: context and friction. When it comes to context, he showed that reaching a candidate via mobile at 8am while they’re rushing to work should be a totally different experience than at 8pm during primetime. Mobile device usage is at its peak at night, when job seekers have an open evening and time to research a company or respond to a message. If you’re able to engage through the proper channel at the right time, you also need to remove all friction from the mobile experience. Attention spans on mobile devices are minimal, so too many questions to answer or screens to navigate through can lead to candidate drop-off. As a recruiter, it’s best to streamline any questions and make each engagement with potential candidate as simple as possible. To see Tim’s full speech, click here.
Eric Harris, EVP of Business Operations at BuzzFeed
Eric shared an eye-opening figure with the audience: Americans spend two hours and 21 minutes on their phones daily, EXCLUDING talk time. Eighty percent of Americans are expected to have smartphones by 2014, making mobile a clear choice for candidate engagement. Eric predicted that mobile will quickly become the primary means for job seekers to discover, promote, and share content – which includes job requisitions and company websites. Mobile will drive those seeking information on companies, their culture, and the jobs they have available. BuzzFeed is seeing the “bored-in-line” network exploding right now as users flip through sites and apps on their phones as they spend time waiting at the DMV or local coffee shop. If your information (or the company you’re recruiting for) isn’t mobile-optimized, you will be missing a crucial touch point during candidates’ downtime. To see Eric’s full speech, click here.
Eric Jaquith, Senior Director of Global Recruiting Strategy and Innovation
Eric, a recruiting expert, brought specific, tactical, mobile-recruiting options to the table. He opened his speech by explaining that if you want top talent, you need to get the mobile component of recruiting integrated quickly. He explained it’s not just Millennials (aged 18-34) using mobile, but everyone is making the shift. As a recruiter, this means you need to optimize your practices to align with, and remove friction from, the candidate experience. We recommend watching his video with a pen and paper handy to take notes. A few quick takeaways from his presentation: