As recruiters, we have it hammered into our heads that we need to create customer satisfaction for our clients – the hiring managers. This is the same whether you’re in-house or in an agency. It’s about providing a great experience for the client and ensuring not only that the right person gets the job, but that the client is happy with the overall process. But there’s another factor; another customer that needs to be considered, and one that’s all too often overlooked. And that is the candidate. There are two main reasons that it’s important to provide a great candidate experience.
As recruiters, our network of great talent is one of our biggest keys to success. If you want good candidates to work with you again and to keep taking your calls, you’d better treat them right.
These candidates aren’t only candidates. They’re also people. People who know people. And people who know people are the luckiest…never mind. Well, you’ve probably heard the adage that it’s human nature to tell 1 person about a good experience and 10 people about a bad one. You see where I’m going here. You want your candidates to have a good feeling about the hiring company both as a potential employer and as a potential provider of the company’s core product.