Learn how to use data to develop a successful marketing strategy with these tips. [TWEET]
By Francesca Krihely
Marketers are constantly plagued by an inability to truly understand their customers’ wants and needs. Why? Because exact insight into clients' purchasing habits is hard to come by, even with the abudance of software tools at our disposal.
In order to run a successful marketing campaign, it’s imperative you send your customers the right messages in ways that are easily translatable to them. Nowadays, messaging can be tested for quality at a much higher rate, thanks to marketing automation and the ability to deliver multivariable testing on a much more regular basis.The information we are able to distill from statistical insights tell Marketers who a customer is, what they think about and most importantly, what they want.