Using Data to Run Successful Marketing Campaigns

Posted by Guest Contributor

05:30 PM

Learn how to use data to develop a successful marketing strategy with these tips. [TWEET]

By Francesca Krihely

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Marketers are constantly plagued by an inability to truly understand their customers’ wants and needs. Why? Because exact insight into clients' purchasing habits is hard to come by, even with the abudance of software tools at our disposal.

In order to run a successful marketing campaign, it’s imperative you send your customers the right messages in ways that are easily translatable to them. Nowadays, messaging can be tested for quality at a much higher rate, thanks to marketing automation and the ability to deliver multivariable testing on a much more regular basis.The information we are able to distill from statistical insights tell Marketers who a customer is, what they think about and most importantly, what they want.

Topics: Professional Development

Make It Work! How 5 Professionals Used Their College Majors to Become Successful

Posted by Joe Amodei

10:30 AM

How does your college major affect your career? These successful professionals weigh in. [TWEET]

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Topics: TheLadders Insights, New to the Workforce, Professional Development

Impress Your Boss: 4 Free, Easy to Use Design Tools For Non-Creatives

Posted by Herrine Ro

12:38 PM

Get your creative juices flowing while saving time, effort, and energy with these four tools. [TWEET]

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Communication through images has become one of the biggest corporate trends. Visual aids are now the “universal language” in marketing and business. Not only do they play a fundamental role in branding and content delivery, but they have also been proven to increase readership and followers across social media platforms.

Although the importance of visual aids is well-known, many professionals are largely unaware of the free resources available to assist them in creating aesthetically-pleasing content for their business. Regardless of your profession, these four free resources can help keep your creative game in check.

Topics: Personal Branding, Professional Development, Motivation and Inspiration

Why you should incorporate video into your marketing strategy

Posted by Guest Contributor

03:37 PM

Marketers, 78% of people watch online video every week. Have you added video to your content strategy? [TWEET

By Jessica Salinas

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Topics: Social & Mobile Trends, Professional Development

Work Hacks: 5 Free Digital Resources to Help You Get Ahead

Posted by Jade Clark

12:00 PM

Utilize these five innovative resources – among the dozens posted daily on ProductHunt.com – to help you work smarter, not harder. 

It seems as if there are a gazillion new apps, websites and general resources popping up online every day. While your average, hard-working professional might not have the time to sift through the never-ending flow of new product releases, the good people at Product Hunt have helped crowdsource this dilemma. New products are ranked daily by its community, with curated lists of the best new products for "__", many of which are free tools designed to save you time and effort in your hectic work schedule. A concept we'd likely all upvote. 

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Topics: Professional Development

3 unexpected ways to get ahead at work

Posted by Amanda Augustine

08:05 AM

Want to impress your boss and advance your career? Try these unusual tactics. [TWEET]

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Topics: Ask Amanda, New to the Workforce, Professional Development

How the digital skills gap is hurting your job hunt

Posted by Guest Contributor

11:00 AM

The only way to stay competitive in today's job market is to constantly be learning. Here's why - and how to get ahead. [TWEET]

By Jeff Fernandez

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What can damage the candidacy of an otherwise worthy applicant in today’s job market? A lack of solid digital skills.

Unfortunately, this lack of digital skills is the reality for an overwhelming majority of today’s workers. According to a poll by Harris Interactive, only one in 10 professionals consider themselves ‘very proficient’ with the digital tools they use every day. In many cases, the laborer is not fully to blame. Employee training has been lacking for decades, to the point where even President Obama has acknowledged its urgency, setting aside $600 million to offer more apprenticeships and technological training for future workers.

Topics: Professional Development

The layman's digital media glossary

Posted by Guest Contributor

08:30 AM

Whether you’re considering a digital media-heavy career or just want to brush up on the latest lingo, this digital media glossary is worth a look. [TWEET]

By Jessica Reuben

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Digital media. You’ve heard about it, you’ve talked about it, you may even work in it. But what is “it,” and what are all of those confusing buzzwords that people throw around when discussing digital media. Without further ado, I present:

The (un)Official Digital Media Glossary of Terms: An Abridged Layman’s Term Guide to Some of the Most Frequently Used Digital Media Buzzwords. 

Topics: Professional Development

6 ways to make the most of your next alumni networking event

Posted by Amanda Augustine

06:25 AM

Turn your next alumni event into a networking goldmine with these tips. [TWEET]

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There’s no denying the power of a valuable network. Studies show that you’re 10 times more likely to land a job when your application is accompanied by an employee referral. And a survey by Alumnifire, a digital platform for alumni networks, found that 90 percent of hiring managers would prefer to hire a fellow alumnus, if given the option. [TWEET]

Whether you’re searching for a job, building a business, seeking a mentor, or simply want to advance your career, alumni networking events can be goldmines for uncovering important connections and resources.

Here are six quick tips to help you make the most of these alumni events.

Topics: Ask Amanda, Networking, Professional Development

6 simple ways to stand out at your next business meeting

Posted by Amanda Augustine

09:30 AM

Make your mark during your next business meeting by employing these key tips. [TWEET] 

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Meetings have a bad rap in today’s workplace. Do a quick poll around the office and you’re sure to find that most of your colleagues would gladly wipe a few meetings off their calendar, if given the choice. However, when meetings are run properly, they can become meaningful, engaging and relevant activities in the workplace.

Instead of dreading your next business meeting, consider how you could use it as an opportunity to advance your career. Whether you recently entered the workforce, just started a new position or would like to take the next step in your career, your performance in meetings can help you make your mark at a company and boost your success.

Topics: Ask Amanda, New to the Workforce, Professional Development, Workplace