Your Profile Picture is Bringing Down Your Job Search

Posted by Amanda Augustine

05:11 PM

Your head shot should add value to your profile. Fix these common mistakes to get it on the right track. [TWEET]

In today’s marketplace, it’s not enough to have a well-written resume and a list of great referrals; it’s essential for every job seeker to develop and actively monitor their online professional brand.


Topics: Ask Amanda, Personal Branding

Update Your Personal Brand With This Must-Have Checklist

Posted by Amanda Augustine

05:35 AM

If you don't manage your professional brand, someone else will do it for you. [TWEET]

As professionals, we use many symbols to express our professional identity, better known as our personal brand. The most successful professionals carefully manage their brand across many different channels throughout their careers.

Whether you’re new to the workforce or a seasoned professional, take time to monitor and manage your personal brand to increase your career success. Here’s a checklist to help you accomplish just that.

Topics: Ask Amanda, Personal Branding

Seeking VP, Anything

Posted by Marc Cenedella

08:00 AM

In the job search, you must be precise and concrete about your value and career goals, and shape an elevator pitch that reflects them. 

"Oh, I'm looking for anything," you might tell well-meaning friends who ask.

It's a problem.

Because in today's economy, no employer is looking for a "VP, Anything", or a “Director of Whatever Needs to Be Done."  They're looking for an experienced professional who can solve specific problems.

When you're thinking about moving jobs, you need to have a brief, pithy assertion of who you are and what you're qualified to do.  It's important that you be able to explain to an old colleague, or a new connection, in 30 seconds or less, what it is that you're looking for.

Topics: Personal Branding, Marc's Newsletter

How to tap into the hidden job market

Posted by Amanda Augustine

09:55 PM

You could be missing out on 50 percent of recruiters’ job opportunities.

Skippy_Big_Magnifying_GlassIf you’ve heard me talk about harnessing the ‘power of three,’ then you already know how important is it to use multiple methods when searching for job leads. Not only will this strategy help you find more opportunities, but you’ll also uncover the “hidden” opportunities that aren’t published online. In fact, TheLadders found that recruiters only post half of their jobs. The rest of their positions are filled through searches.

Translation? If your online career profiles aren’t complete, you’re missing opportunities. Here are four quick ways to make sure you’re tapping into the hidden job market on TheLadders.

Topics: Ask Amanda, Personal Branding

Social Media Boot Camp: Job Search Edition

Posted by Amanda Augustine

10:30 AM

Leverage social media to advance your career and kick your job search up a notch. [TWEET]


Jobvite’s most recent social recruiting survey found that 94 percent of recruiters use or plan to use social media in their recruitment efforts and 93 percent will look at a candidate’s social media presence.

Translation: All professionals should incorporate social media into their job-search and career advancement strategy. Here are a few of my favorite articles that explain how to effectively use the most popular social networks to both protect and promote your online brand.

Topics: Ask Amanda, Personal Branding, Social Media

Quit your job with class

Posted by Amanda Augustine

10:00 AM

Use these tips to resign from your position without tarnishing your brand.

iQuit_first_screenDo you dream of quitting your job? While it can be tempting to craft a witty resignation text with an app like TheLadders’ new iPhone app, Quit Your Job, you don’t want to damage relationships that could lead to recommendations, references, or even job leads later in your career.

With this in mind, I’ve compiled three tips to help you submit your two weeks’ notice while preserving your personal brand at the company.

1. Don’t burn bridges.

Whether your experience at the company has been a dream or a personal nightmare, don’t burn bridges. It’s a small world, and you never know when your paths may cross with this organization and its employees again. During your final days in the office, act the part of the model employee. If you’ve given your notice, do what you can to ease the transition for those you’re leaving behind. This may include writing out processes you’ve developed or creating guidelines for your colleagues who will be covering your responsibilities until a replacement can be hired.

Topics: Ask Amanda, Personal Branding, Resignation

3 things you must do now to land a job in 2014

Posted by TheLadders Contributor

11:57 AM

Jump-start your New Year’s career resolution with these three steps.

Skippy_NewYear_SignThe New Year is traditionally a time to reflect on last year’s accomplishments and personal growth. But more importantly, it is a great time to make plans and goals to enhance your life in the future.  If your goal includes moving up in your career, here are three of the first steps you need to take to get noticed by potential employers and help you get a fresh professional start in 2014.

Topics: Personal Branding

Safeguarding your personal brand for the job search

Posted by Amanda Augustine

02:01 PM

Learn how to protect the privacy of your personal, social accounts. [TWEET]

Just when you thought your online brand was safe!

Facebook recently announced it removed a privacy feature allowing users to control whether their name populated in search results. While Facebook says the change will only affect a small percentage of its 1 billion global users, it could mean new risks for the personal brands of millions. In the wake of this change, reflect on the state of your social accounts and safeguard your professional brand.

Topics: Ask Amanda, Personal Branding, Social Media

Strengthen your search with social media

Posted by Amanda Augustine

09:27 PM

Take a page from your kids' playbook and leverage social media for your job search. [TWEET]


Father's Day is just around the corner. It’s a time to honor the father figures in your life and thank them for their support and guidance over the years. It’s also a popular time to share fatherly advice and life lessons.

There’s much you can learn from your parents; however, don’t overlook the lessons your children can provide, especially when it comes to the job search. In today’s digital society, if you’re not incorporating social media into your job-search strategy, you could unknowingly hurt your chances of landing that dream job.

Topics: Ask Amanda, Personal Branding, Social Media

Social media dos and don'ts every college grad should know

Posted by Amanda Augustine

07:15 AM

Don't let your social media habits derail your job search. [TWEET]

In last week’s article I offered tips to improve your resume. This week the focus is on cleaning up your online presence and building the right professional brand.  When I coach seasoned professionals, I often have to encourage them to explore the world of social media and build a professional online presence. However, if you’re a recent college graduate, it’s pretty safe to assume you’ve had a social media presence since you entered high school, if not earlier.

This works in your favor because you’re already familiar with social media and should feel comfortable incorporating it into your job-search strategy. However, this comfort also comes at a price. Chances are you’ve built up a long, online history that’s publicly visible and not necessarily appropriate for the professional world.

Topics: Ask Amanda, Personal Branding, New to the Workforce, Social Media