Can You Name 10 Companies You'd Work For?

Posted by Marc Cenedella

02:30 PM

Use this career planning guide to figure out where else you may want to work, and to have a plan if you get fired.

There was a time when you could count on your employer to take care of you for the long haul. You'd graduate college, join a large corporation, stay there for forty years and retire clutching a gold watch. The company laid out your career path, your pension, and your progression through assignments.

Yep, there was a paternalistic moment in American corporate history.

This is not that moment.

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Given upheavals this past decade, you never know when your present employer is going to retrench, reboot, & release you. There's nothing less welcome than an unexpected and involuntary separation from a decent paycheck and a warm cubicle.

So it is far, far better to keep yourself in the driver's seat and do "heads up" career planning: keeping one eye on the future of where you're going is the best way to make sure you stay safe and comfortable in where you are.

You'd prefer a running start should something ever go wrong with your current company, which is why it's smart to have an updated list of 10 companies that you'd like to work for in the future should the occasion require.

Topics: Interview, Networking, Personal Branding, Marc's Newsletter, Goal Setting, Professional Development

Seeking VP, Anything

Posted by Marc Cenedella

09:04 PM

If you don't already have a solid elevator pitch, you're doing yourself a disservice. [TWEET]

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"Oh, I'm looking for anything," you might tell well-meaning friends who ask. 


It's a problem.

Because in today's economy, no employer is looking for a "VP, Anything", or a "Director of Whatever Needs to Be Done." They're looking for an experienced professional who can solve specific problems.

When you're thinking about moving jobs, you need to have a brief, pithy assertion of who you are and what you're qualified to do. It's important that you be able to explain to an old colleague, or a new connection, in 30 seconds or less, what it is that you're looking for.

That's called an "elevator pitch" — a concise statement of your abilities and goals that can be shared in the time it takes an elevator to go to the top floor.

Topics: Personal Branding, Marc's Newsletter

How To Build Your Personal Brand

Posted by Michelle Hawley

02:18 PM

Creating a great personal brand could be exactly what you need to get your foot in the door.  [TWEET]

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What is a personal brand?  Creating your own personal brand is a way to market yourself and your career.  Think of how a company comes up with a logo, name, and slogan for their product.  These are all part of their brand, techniques created to make you remember who they are.  You want to do that for yourself to help further your career along.  

Topics: Personal Branding

How to Sell Yourself at Your Next Job Interview

Posted by Guest Contributor

03:53 PM

When self-promotion doesn't come as naturally to you as product promotion does, here are 5 tips to help you master the most important marketing presentation. [TWEET]

Many gifted salespeople who can effortlessly sell any object or idea struggle to promote themselves. A lack of self-promotion skills can be a matter of humility, or an inability to objectively see the skills and value you bring to the table. By identifying your strengths and knowing your value, you can promote yourself confidently and professionally without coming across as arrogant.

Topics: Interview, Personal Branding, Job Search Process

5 Ways To Encourage Readership Through Your LinkedIn Summary Section

Posted by Guest Contributor

01:00 PM

Don’t lose profile views by skimping on this most commonly-read section. [TWEET]

By Virginia Franco

FOLLOW

Topics: Personal Branding, Social & Mobile Trends, Professional Development

5 Free Resume Tools Every Job Seeker Should Know About

Posted by Herrine Ro

02:00 PM

Use these free resources to create outstanding resumes and develop your personal brand. [TWEET]

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Perhaps you haven’t updated your resume or cover letter in a while. You may be unsure of which experiences and skills should be highlighted and which should be omitted. You might also be unaware of some of the resume rules and media trends that will put you in the best position for success.

A stellar resume, cover letter, and list of references are crucial to finding a job, but not enough to really set you apart in a highly competitive market. This is why a solid personal branding strategy is so integral to getting your foot in the door, and hopefully into the interview rooms, of your target companies.

Topics: Personal Branding, Resume

Impress Your Boss: 4 Free, Easy to Use Design Tools For Non-Creatives

Posted by Herrine Ro

12:38 PM

Get your creative juices flowing while saving time, effort, and energy with these four tools. [TWEET]

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Communication through images has become one of the biggest corporate trends. Visual aids are now the “universal language” in marketing and business. Not only do they play a fundamental role in branding and content delivery, but they have also been proven to increase readership and followers across social media platforms.

Although the importance of visual aids is well-known, many professionals are largely unaware of the free resources available to assist them in creating aesthetically-pleasing content for their business. Regardless of your profession, these four free resources can help keep your creative game in check.

Topics: Personal Branding, Professional Development, Motivation and Inspiration

9 tips for getting the referrals you want

Posted by Guest Contributor

04:09 PM

Need help getting the right references for your dream job? Try these tips. [TWEET]

By Michelle Kruse

At one time or another, we’ve all been asked to provide a list of references when seeking employment. This request is typically accompanied by a few guidelines such as the number requested (three is standard) and who they don’t want you to list (most notably relatives). If you have an active short-list of people who can vouch for your strengths and accreditations, this is an easy task. But what if you don’t have such a list prepared?

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Topics: Networking, Personal Branding, Job Application, Job Search Process

6 lessons to learn from negative feedback on your blog

Posted by Hope Restle

12:00 PM

Don't let a couple of negative comments bring you down. Use these tips to deal with the internet trolls. [TWEET]

A little blood, sweat, and tears go into each article you write - whether it's for your job, as a guest contributor, or for a personal blog. So it's easy to take it personally when these pieces you worked so hard on get overrun with comments by people critiquing your two cents, the way you delivered it, and even who you are as a person. 

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At first, the influx of criticism may make you feel helpless, but don’t be discouraged — any feedback, even hateful comments, is a sign that your article intrigued readers and perhaps even ruffled a few feathers, which is every writer’s goal. So the next time this happens to you, take a deep breath, and remember these six tips to help you cope with criticism on your beloved blog.

Topics: Personal Branding, New to the Workforce

4 important personality traits of U.S. presidents

Posted by Hope Restle

03:11 PM

Reflect on the skills of some of our greatest presidents and how they can be applied to your job search. [TWEET]

Whether you think they’ve succeeded or failed, each U.S. president was elected for a reason. Each man proved to the American people that he was right for the job, and tried to continually showcase his best traits. In the wake of Presidents' Day, we examined which traits can be used to advance your career. Here are four of the professional traits everyone should take away from our presidents. 

Topics: Personal Branding, Motivation and Inspiration