5 Ways To Encourage Readership Through Your LinkedIn Summary Section

Posted by Guest Contributor

01:00 PM

Don’t lose profile views by skimping on this most commonly-read section. [TWEET]

By Virginia Franco


Topics: Personal Branding, Social & Mobile Trends, Professional Development

5 Free Resume Tools Every Job Seeker Should Know About

Posted by Herrine Ro

02:00 PM

Use these free resources to create outstanding resumes and develop your personal brand. [TWEET]


Perhaps you haven’t updated your resume or cover letter in a while. You may be unsure of which experiences and skills should be highlighted and which should be omitted. You might also be unaware of some of the resume rules and media trends that will put you in the best position for success.

A stellar resume, cover letter, and list of references are crucial to finding a job, but not enough to really set you apart in a highly competitive market. This is why a solid personal branding strategy is so integral to getting your foot in the door, and hopefully into the interview rooms, of your target companies.

Topics: Personal Branding, Resume

Impress Your Boss: 4 Free, Easy to Use Design Tools For Non-Creatives

Posted by Herrine Ro

12:38 PM

Get your creative juices flowing while saving time, effort, and energy with these four tools. [TWEET]


Communication through images has become one of the biggest corporate trends. Visual aids are now the “universal language” in marketing and business. Not only do they play a fundamental role in branding and content delivery, but they have also been proven to increase readership and followers across social media platforms.

Although the importance of visual aids is well-known, many professionals are largely unaware of the free resources available to assist them in creating aesthetically-pleasing content for their business. Regardless of your profession, these four free resources can help keep your creative game in check.

Topics: Personal Branding, Professional Development, Motivation and Inspiration

9 tips for getting the referrals you want

Posted by Guest Contributor

04:09 PM

Need help getting the right references for your dream job? Try these tips. [TWEET]

By Michelle Kruse

At one time or another, we’ve all been asked to provide a list of references when seeking employment. This request is typically accompanied by a few guidelines such as the number requested (three is standard) and who they don’t want you to list (most notably relatives). If you have an active short-list of people who can vouch for your strengths and accreditations, this is an easy task. But what if you don’t have such a list prepared?


Topics: Networking, Personal Branding, Job Application, Job Search Process

6 lessons to learn from negative feedback on your blog

Posted by Hope Restle

12:00 PM

Don't let a couple of negative comments bring you down. Use these tips to deal with the internet trolls. [TWEET]

A little blood, sweat, and tears go into each article you write - whether it's for your job, as a guest contributor, or for a personal blog. So it's easy to take it personally when these pieces you worked so hard on get overrun with comments by people critiquing your two cents, the way you delivered it, and even who you are as a person. 


At first, the influx of criticism may make you feel helpless, but don’t be discouraged — any feedback, even hateful comments, is a sign that your article intrigued readers and perhaps even ruffled a few feathers, which is every writer’s goal. So the next time this happens to you, take a deep breath, and remember these six tips to help you cope with criticism on your beloved blog.

Topics: Personal Branding, New to the Workforce

Seeking VP, Anything

Posted by Marc Cenedella

08:00 AM

In the job search, you must be precise and concrete about your value and career goals, and shape an elevator pitch that reflects them. 

"Oh, I'm looking for anything," you might tell well-meaning friends who ask. 

It's a problem. 

Because in today's economy, no employer is looking for a "VP, Anything", or a "Director of Whatever Needs to Be Done." They're looking for an experienced professional who can solve specific problems. 

When you're thinking about moving jobs, you need to have a brief, pithy assertion of who you are and what you're qualified to do. It's important that you be able to explain to an old colleague, or a new connection, in 30 seconds or less, what it is that you're looking for. 

That's called an "elevator pitch" - a concise statement of your abilities and goals that can be shared in the time it takes an elevator to go to the top floor.

Topics: Personal Branding, Marc's Newsletter

4 important personality traits of U.S. presidents

Posted by Hope Restle

03:11 PM

Reflect on the skills of some of our greatest presidents and how they can be applied to your job search. [TWEET]

Whether you think they’ve succeeded or failed, each U.S. president was elected for a reason. Each man proved to the American people that he was right for the job, and tried to continually showcase his best traits. In the wake of Presidents' Day, we examined which traits can be used to advance your career. Here are four of the professional traits everyone should take away from our presidents. 

Topics: Personal Branding, Motivation and Inspiration

Are you a job hopper? Here's how to be good at it.

Posted by Guest Contributor

09:00 AM

Changing jobs can improve your career. Here’s how to do it right.

By Michelle Kruse


Most employers strongly value loyalty in their workers, but that trait doesn't always pay off for the employees themselves. Staying with one company for an extended period of time might keep the boss smiling, but it could result in various kinds of stagnation for the employee. Besides the potential for professional boredom, there's also the danger of missing out on growth — both in terms of salary and responsibility — that could come from moving on. [TWEET]

Whether you're a seasoned job-hopper or you're simply thinking about becoming more mobile in your career, there are a few important things to keep in mind so you don't come off as unreliable to potential employers. Keep these things in mind to make job-hopping work for you.

Topics: Personal Branding, New to the Workforce, Changing Careers

10 ways to boost your professional brand

Posted by Amanda Augustine

09:36 PM

Build a strong professional image in and out of the workplace to advance your career.


If you want to get ahead at the office, you need to establish a professional brand on and offline that emphasizes your strengths and supports your job goals. 

Here are ten ways to boost your professional image in and out of the workplace to help you achieve your long-term career goals. [TWEET]


Topics: Ask Amanda, Personal Branding

Your Profile Picture is Bringing Down Your Job Search

Posted by Amanda Augustine

05:11 PM

Your head shot should add value to your profile. Fix these common mistakes to get it on the right track. [TWEET]

In today’s marketplace, it’s not enough to have a well-written resume and a list of great referrals; it’s essential for every job seeker to develop and actively monitor their online professional brand.


Topics: Ask Amanda, Personal Branding