Social media boot camp: Job search edition

Posted by Amanda Augustine

January 20, 2014 @ 10:30 AM

Leverage social media to advance your career and kick your job search up a notch.

Social_Media_Skippy_SmartphoneJobvite’s most recent social recruiting survey found that 94 percent of recruiters use or plan to use social media in their recruitment efforts and 93 percent will look at a candidate’s social media presence.

Translation: All professionals should incorporate social media into their job-search and career advancement strategy. Here are a few of my favorite articles that explain how to effectively use the most popular social networks to both protect and promote your online brand.

Get back to social media basics

If you still think a tweet only comes from a bird, then this article is a must-read. Click on the following link to get a basic understanding of the ‘Big Four’ social networks: Twitter, Pinterest, Facebook and LinkedIn.

Learn how to leverage social media for your search

If you’re not incorporating social media into your job-search strategy, you could unknowingly hurt your chances of landing that dream job. Learn how to utilize social media to promote your personal brand online, build out your network, and uncover job leads.

Practice proper social media etiquette

A Jobvite social recruiting survey found 70 percent of HR professionals and recruiters turned down a candidate based on something they found out about them online. Don’t let your social media habits derail your job search. Click on the following link to learn the dos and don’ts of social media.

Safeguard your personal brand

Don’t feel obligated to incorporate all of your social media profiles into your professional brand. Learn how to protect the privacy of your personal social media accounts so they will be safe from the prying eyes of prospective employers.

Search and connect on the go

The beauty of smartphones lies in their ability to allow professionals like you to maintain a job search whether you’re waiting to board an airplane or sitting at your desk at work. You can access the most popular social media channels right from your phone, through mobile applications. Learn how you can use these apps to increase career and job-search success.

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Amanda Augustine is the Job Search Expert for TheLadders. She provides job search and career guidance for professionals looking to make their next career move. Have a question for Amanda? Submit your question here for a chance to have it answered in her weekly column, and be sure to follow her at @JobSearchAmanda on Twitter and “Like” her on Facebook for up-to-the-minute job-search advice.

Topics: Ask Amanda, Personal Branding, Social Media