Using Data to Run Successful Marketing Campaigns

Posted by Guest Contributor

05:30 PM

Learn how to use data to develop a successful marketing strategy with these tips. [TWEET]

By Francesca Krihely

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Marketers are constantly plagued by an inability to truly understand their customers’ wants and needs. Why? Because exact insight into clients' purchasing habits is hard to come by, even with the abudance of software tools at our disposal.

In order to run a successful marketing campaign, it’s imperative you send your customers the right messages in ways that are easily translatable to them. Nowadays, messaging can be tested for quality at a much higher rate, thanks to marketing automation and the ability to deliver multivariable testing on a much more regular basis.The information we are able to distill from statistical insights tell Marketers who a customer is, what they think about and most importantly, what they want.

Topics: Professional Development

I Wasn’t Ignoring You, I Was Bored

Posted by Marc Cenedella

08:00 AM

After a long weekend, a short bit of advice on email I picked up on Twitter this Spring:

 

Topics: Marc's Newsletter

5 Apps That Will Fully Prepare You for a Job Interview

Posted by Herrine Ro

04:04 PM

Outshine competition with these interview preparation hacks. [TWEET]

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Interviewing is a skill; it requires thorough preparation and practice. The amount of time you allocate for getting ready can make all the difference between landing a job and going back to the drawing board.

However, the key to success is not dependent on doing more. It’s doing less. That is, to use your time efficiently in the most productive way possible. These five time-saving apps will help thoroughly prepare you for a job interview:

Topics: Interview

6 Amazing Tools to Create Perfect Digital Resumes and Portfolios

Posted by Guest Contributor

12:00 PM

Create game-changing job application documents with these 6 digital profile tools. [TWEET]

By Robert Morris

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With so much competition for job placement these days, the need to stand out has never been more prevalent. A resume and cover letter simply aren’t enough. Fortunately for the job seeker, the hunt for a good career can be simplified with the abundance of digital resume and portfolio platforms at our disposal.

Topics: Job Application, Resume

3-Step Job Interview Preparation: What to Do Before, During & After an Interview

Posted by Guest Contributor

12:00 PM

Blow your next interview out of the water with these simple tips. [TWEET]

By Katherine Brunt

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I cannot stress the importance of interview preparation! You only get one chance to prove to a potential employer why you’re the right candidate for the job. It’s imperative you walk into each and every interview with a premeditated plan for selling yourself. Unfortunately, too many well-qualified candidates fail to spend enough time preparing for interviews and subsequently lose out on good offers.

Interview prep not your forte? Try implementing this simple 3-step job interview preparation plan to help you score your ideal career.

Topics: Interview

Make It Work! How 5 Professionals Used Their College Majors to Become Successful

Posted by Joe Amodei

10:30 AM

How does your college major affect your career? These successful professionals weigh in. [TWEET]

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Topics: TheLadders Insights, New to the Workforce, Professional Development

Knocking Down a King on 4th of July

Posted by Marc Cenedella

08:00 AM

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With the 4th of July coming up Saturday, it's a good time to reconsider this advice from a great American: 

It is not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows in the end the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.

That was Theodore Roosevelt speaking at the Sorbonne in 1910 and I run this quote every Independence Day because, well, it's awesome & it's fierce. 

Topics: Marc's Newsletter

9 Resume-Building Tools to Update Your Resume in a Snap

Posted by Herrine Ro

04:17 PM

Employers only spend about 6 seconds looking at each resume. So how do you make a lasting impression? [TWEET]

10_Resume-_Building_Tools_1The first thing recruiters see when they evaluate candidacy is your resume. On just one sheet of paper you have to fit what you’re all about, and more importantly, why they should pick you.

At TheLadders, we know how difficult this is and dug up some of the most useful tools on the Internet that will not only provide inspiration, but also help you construct or update your resume effortlessly.

Topics: Job Application, Resume, Motivation and Inspiration

8 Essential Tips for Writing Your Resume

Posted by Guest Contributor

02:00 PM

Sell your hard skills effectively with these resume writing tips. [TWEET]

By Andy Preisler

How much time does a recruiter spend reviewing a potential hire? 60 seconds? 30 seconds? 10 seconds?

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Unfortunately, the overwhelming majority of job seekers are granted even less. On average, employers only spend about six seconds reviewing a resume before making the initial decision on a candidate. So what’s the key to securing an interview? Having a well-written, compelling resume.

Topics: Resume, Job Search Process

How to Conquer Age Bias in the Sales Job Search

Posted by Guest Contributor

02:17 PM

The art of the sell has no age limit. Prove your worth with these helpful hints. [TWEET]

By Robyn Melhuish

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Inching closer towards retirement, but still looking for a new gig? You’re not alone.

In a survey conducted by AARP of working professionals aged 45 to 74, seven in 10 respondents plan to continue working throughout retirement. Of those surveyed, 64 percent claimed to have experienced ageism at their current place of business or when looking for a new position.

Topics: Age and Your Job Search, Job Search Process