In the job search, you must be precise and concrete about your value and career goals, and shape an elevator pitch that reflects them.
"Oh, I'm looking for anything," you might tell well-meaning friends who ask.
It's a problem.
Because in today's economy, no employer is looking for a "VP, Anything", or a "Director of Whatever Needs to Be Done." They're looking for an experienced professional who can solve specific problems.
When you're thinking about moving jobs, you need to have a brief, pithy assertion of who you are and what you're qualified to do. It's important that you be able to explain to an old colleague, or a new connection, in 30 seconds or less, what it is that you're looking for.
That's called an "elevator pitch" - a concise statement of your abilities and goals that can be shared in the time it takes an elevator to go to the top floor.